Return on Behavior Magazine
Home for marketing and customer service professionals

Posts Tagged ‘Value Customers’


Relationship capital: the new currency in customer services

Companies are traditionally valued based on profit, assets and liabilities, but Scott from Loving Outdoors argues that these criteria may not be enough any more…
by Scott @ Loving Outdoors


How brands can empower loyal customers

With the rise of web 2.0 and social networking, price comparison sites and online discount codes, brands must adapt quickly in order to connect online with today’s ‘empowered consumer’, according to a report b...
by published by Pete Clark


Have a Plan: Customer-Centricity Doesn’t Happen by Osmosis

In business, the words “planning” and “customer-centric” seldom appear in the same paragraph, let alone in the same sentence.
by David Rance