War in the Boardroom

March 24th, 2010

As marketing professionals, we spend way too much of our time trying to sell our ideas to top management. Meetings often turn into boardroom battles between management and marketing. Read the rest of this entry »

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War in the Boardroom

February 16th, 2010

As marketing professionals, we spend way too much of our time trying to sell our ideas to top management. Read the rest of this entry »

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Corporate Branding meets Dynamic Customer Surveying

September 26th, 2009

Keeping the balance between brand stability and flexible adaptation Read the rest of this entry »

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Corporate Branding meets Dynamic Customer Surveying

September 26th, 2009

Keeping the balance between brand stability and flexible adaptation Read the rest of this entry »

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Customer satisfaction delivers future cash flow

September 25th, 2009

How can marketers better link their activities to the measures that matter most to CEOs? We look into a study from 2003…

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