How to use surveys to power your social media campaigns

April 28th, 2011

The question that needs to be on everyone’s minds when starting a social media campaign is “How well do you know your audience?” Read the rest of this entry »

Using surveys to power your social media campaigns

April 7th, 2011

The question that needs to be on everyone’s minds when starting a social media campaign is “How well do you know your audience?” Read the rest of this entry »

Opinion: Why customer satisfaction surveys don’t work

September 27th, 2009

Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. Read the rest of this entry »

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