Return on Behavior Magazine
Home for marketing and customer service professionals

Posts Tagged ‘Profitability’

brand vs customer

Brands versus the Customer Experience

To understand what is relevant and does get traction with customers, it is critical to recognize that the pursuit of market share and commodity sales are not the same thing.
by John Todor


Four P’s Of Customer Retention

It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion.
by Steven Howard


Happy Employees Means Happy Clients

It has been found that it is impossible to keep a foundation of loyal customers without a foundation of loyal employees.
by John Hersey



Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty

Spending time getting to know your customers will help you reap long term benefits in profitability..
by Kellie D'Andrea


In Difficult Times, Keep Your Customers Happy

Ironically, the cost of keeping a client is less costly than trying to find a new one…
by Drew Stevens



Building Loyalty - 5 Steps to Succeeding in Difficult Times

Consistently deliver a truly awesome customer experience each and every day..
by Blaine Millet


The 6 key factors that influence customer loyalty

Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
by published by Pete Clark



Don’t Silo-Out the Customer Service Department

In the increasing trend of out-sourcing customer service departments overseas, we look to giving you some very good reasons why it should be closer to home.
by David Rance


Six universal drivers to assure customer satisfaction

A study in the summer of 2006 revealed (again!) that consumers rated customer service as the number one influence for their loyalty to a company.
by Fredrik Abildtrup