Brands versus the Customer Experience
To understand what is relevant and does get traction with customers, it is critical to recognize that the pursuit of market share and commodity sales are not the same thing.
Home for marketing and customer service professionals
Four P’s Of Customer Retention
It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion.
Happy Employees Means Happy Clients
It has been found that it is impossible to keep a foundation of loyal customers without a foundation of loyal employees.
Navigating the Changing Winds - 6 Master Strategies to Building Customer Loyalty
Spending time getting to know your customers will help you reap long term benefits in profitability..
In Difficult Times, Keep Your Customers Happy
Ironically, the cost of keeping a client is less costly than trying to find a new one…
Building Loyalty - 5 Steps to Succeeding in Difficult Times
Consistently deliver a truly awesome customer experience each and every day..
The 6 key factors that influence customer loyalty
Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?
Don’t Silo-Out the Customer Service Department
In the increasing trend of out-sourcing customer service departments overseas, we look to giving you some very good reasons why it should be closer to home.
Six universal drivers to assure customer satisfaction
A study in the summer of 2006 revealed (again!) that consumers rated customer service as the number one influence for their loyalty to a company.