Keeping the pace with customer expectation

October 26th, 2010

Author Chintan Bharwada talks to us on how we can work with the data we receive from our customers to give them more of what they want and expect from you as a business. Read the rest of this entry »

Improving Customer Retention during a Slowdown

April 26th, 2010

Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy. Read the rest of this entry »

Improving Customer Retention during a Slowdown

March 24th, 2010

Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy. Read the rest of this entry »

WoM marketing worth US$3bn by 2013

November 26th, 2009

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.

Read the rest of this entry »

WoM marketing worth US$3bn by 2013

September 27th, 2009

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.

Read the rest of this entry »

How brands can empower loyal customers

September 27th, 2009

With the rise of web 2.0 and social networking, price comparison sites and online discount codes, retailers and home shopping brands must adapt quickly. Read the rest of this entry »

How brands can empower loyal customers

September 27th, 2009

With the rise of web 2.0 and social networking, price comparison sites and online discount codes, brands must adapt quickly in order to connect online with today’s ‘empowered consumer’, according to a report by Experian. Read the rest of this entry »

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