Author Chintan Bharwada talks to us on how we can work with the data we receive from our customers to give them more of what they want and expect from you as a business. Read the rest of this entry »
Keeping the pace with customer expectation
October 26th, 2010Tags: Analysis Assignment, Behaviour Change, Campaigns, Customer Analysis, Customer Behaviour, Customer Expectation, Customer Satisfaction Data, Insight, Loyalty Card, Loyalty Program, Loyalty Programs, Market Research Data, Marketing Strategy, Pace, Proximity, Relationship, Relevance, Rich Source, Segments, Success
Posted in Edition 26 | No Comments »
Improving Customer Retention during a Slowdown
April 26th, 2010Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy. Read the rest of this entry »
Tags: Alcorn, American Society For Quality, Business Income, Customer Experience, Customer Retention, Customer Satisfaction, Data Source, Economic Downturn, Edge Of Chaos, Eight Times, Emmett C Murphy, Forrester Research, Indifference, Lowenstein, Marketing Strategy, Modelers, Proactive Steps, Research Statistics, Slowdown, Usability Initiatives
Posted in Edition 22 | No Comments »
Improving Customer Retention during a Slowdown
March 24th, 2010Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy. Read the rest of this entry »
Tags: Alcorn, American Society For Quality, Business Income, Customer Experience, Customer Retention, Customer Satisfaction, Data Source, Economic Downturn, Edge Of Chaos, Eight Times, Emmett C Murphy, Forrester Research, Indifference, Lowenstein, Marketing Strategy, Modelers, Proactive Steps, Research Statistics, Slowdown, Usability Initiatives
Posted in Edition 21 | 1 Comment »
WoM marketing worth US$3bn by 2013
November 26th, 2009Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.
Tags: Alternative Marketing, Amp Service, Amp Tools, Ancillary Products, Cagr, Compound Annual Growth Rate, Downward Trends, Economic Recession, Great Depression, Integrated Media Solutions, Marketing Media, Marketing Segments, Marketing Services, Marketing Strategy, Patrick Quinn, Pq Media, Services Sectors, Social Networks, Term Word, Traditional Advertising, Womma
Posted in Edition 18 | 4 Comments »
WoM marketing worth US$3bn by 2013
September 27th, 2009Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.
Tags: Alternative Marketing, Amp Service, Amp Tools, Ancillary Products, Cagr, Compound Annual Growth Rate, Downward Trends, Economic Recession, Great Depression, Integrated Media Solutions, Marketing Media, Marketing Segments, Marketing Strategy, Patrick Quinn, Pq Media, Services Sectors, Social Networks, Term Word, Traditional Advertising, Womma
Posted in Edition 17 | 1 Comment »
How brands can empower loyal customers
September 27th, 2009With the rise of web 2.0 and social networking, price comparison sites and online discount codes, retailers and home shopping brands must adapt quickly. Read the rest of this entry »
Tags: 12 Months, Business Unit, Director Of Marketing, End Result, Experian, Hitwise, Home Shopping, Integrated Marketing, Isolation, Loyal Customers, Loyalty, Marketing Consulting, Marketing Strategy, Multi Channel Marketing, Online Shoppers, Price Comparison Sites, Savvy Customers, Social Networking, Two Seasons, Value Customers, Value Propositions
Posted in Edition 15 | No Comments »
How brands can empower loyal customers
September 27th, 2009With the rise of web 2.0 and social networking, price comparison sites and online discount codes, brands must adapt quickly in order to connect online with today’s ‘empowered consumer’, according to a report by Experian. Read the rest of this entry »
Tags: 12 Months, Business Unit, Director Of Marketing, End Result, Experian, Hitwise, Home Shopping, Integrated Marketing, Isolation, Loyal Customers, Marketing Consulting, Marketing Strategy, Multi Channel Marketing, Online Shoppers, Price Comparison Sites, Savvy Customers, Social Networking, Two Seasons, Value Customers, Value Propositions
Posted in Edition 14 | No Comments »