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Posts Tagged ‘Loyalty Programs’
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Marketing
loyalty

Flying high with Aimia: Interview with VP of Knowledge Development

We catch up with Rick Ferguson, VP of Knowledge Development at Aimia (formally Groupe Aeroplan) to discuss the pros and cons of utilizing coalition loyalty programs over traditional loyalty cards, and the importance of the prog...
by TeleFaction A/S
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Marketing
excellence is everywhere

Excellence is everywhere

Author Brian Wolf gets asked frequently “Which countries are the most advanced in loyalty marketing?” His view is that here are no great countries, just great companies…
by Peter Clark
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Operations

Gambling on Loyalty and Winning

Author Eric McNulty takes a look into the gambling industry to see how they leveraged the use of loyalty to turn a second tier company into a world class brand within the industry.
by Eric McNulty
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Customer Experience

Keeping the pace with customer expectation

Author Chintan Bharwada talks to us on how we can work with the data we receive from our customers to give them more of what they want and expect from you as a business.
by Chintan Bharwada
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Customer Experience

Loyalty without Bribery

Author Glenn Harrington of Articulate explains to Return on Behavior Magazine how to develop loyalty schemes and work with the information without having to bribe customers for their business.
by Glenn Harrington
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Customer Experience

Eight mistakes to avoid with your customer loyalty program

Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme.
by Matt Heinz
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Customer Experience

Are Customers As Loyal As Puppies?

Then Why Do They Often Follow the Salesperson Out the Door?
by Chris Stiehl
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