May 21st, 2010
It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. Read the rest of this entry »
Tags: Attributes, Co Workers, Corporate Ethics, Corporate Policies, Customer Acquisition, Customer Concerns, Customer Needs, Customer Retention, Desire, Guru, High Energy, Internal Culture, Line Staff, Marketing Product, Philip Kotler, Profitability, Service Ethics, Standard Operating Procedure, Vocabulary, Willingness
Posted in Edition 23 | No Comments »
April 26th, 2010
It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. Read the rest of this entry »
Tags: Attributes, Co Workers, Corporate Ethics, Corporate Policies, Customer Acquisition, Customer Concerns, Customer Needs, Customer Retention, Desire, Guru, High Energy, Internal Culture, Line Staff, Marketing Product, Philip Kotler, Profitability, Service Ethics, Standard Operating Procedure, Vocabulary, Willingness
Posted in Edition 22 | No Comments »
September 26th, 2009
Customer retention has always been one of the most cost effective ways to increase business revenue. Read the rest of this entry »
Tags: Amp Company, Bob Lucas, Brand Recognition, Business Revenue, Customer Loyalty, Customer Needs, Customer Retention, Economic Times, Excessive Amounts, Firestone Ford, International Consulting Firm, Jc Penny, Macy, Market Presence, Maytag, Ninety Five, Return On Investment, Sears, Successful Companies, Time Money, True Concern
Posted in Edition 13 | No Comments »
September 26th, 2009
Customer retention has always been one of the most cost effective ways to increase business revenue. Read the rest of this entry »
Tags: Amp Company, Bob Lucas, Brand Recognition, Business Revenue, Customer Loyalty, Customer Needs, Customer Retention, Economic Times, Excessive Amounts, Firestone Ford, International Consulting Firm, Jc Penny, Macy, Market Presence, Maytag, Ninety Five, Return On Investment, Sears, Successful Companies, Time Money, True Concern
Posted in Edition 12 | No Comments »
September 26th, 2009
Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others look at measuring loyalty.
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Tags: Business Leader, Business Leaders, Business Management, Communications Company, Customer Loyalty, Customer Needs, Customer Satisfaction, Customer Surveys, Feedback, Leading Communications, Loyalty, Organization, Passion, Priority, Profitable Customers, Quot, Relevant Question, Satisfaction Research, Target, True Interest, Type Phrases
Posted in Edition 07 | No Comments »
September 26th, 2009
Barely a day goes by without another story of uncaring call centre staff treating customers like dirt…
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Tags: Assumption, Book Sense, Call Centers, Call Centre, Call Centres, Centre Staff, Comcast, Computer Screen, Customer Needs, David Cushman, Dr Graham, Empowerment, Extensive Training, Fundamental Principles, Graham Hill, Increase Customer Satisfaction, Manifesto, Monkeys, Prime Time Television, Service Principles, Sprint, T Mobile
Posted in Edition 06 | No Comments »
