Four P’s Of Customer Retention

May 21st, 2010

It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. Read the rest of this entry »

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Four P’s Of Customer Retention

April 26th, 2010

It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. Read the rest of this entry »

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Five Strategies For Guaranteeing Customer Loyalty

September 26th, 2009

Customer retention has always been one of the most cost effective ways to increase business revenue. Read the rest of this entry »

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Five Strategies For Guaranteeing Customer Loyalty

September 26th, 2009

Customer retention has always been one of the most cost effective ways to increase business revenue. Read the rest of this entry »

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Customer satisfaction versus customer loyalty

September 26th, 2009

Companies have much enthusiasm for customer satisfaction. Many see it as a way of making customers happy, and others look at measuring loyalty.

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Sick of Rotten Call Centers? Do Something About It!

September 26th, 2009

Barely a day goes by without another story of uncaring call centre staff treating customers like dirt…

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