The Road to Customer Loyalty
Customer satisfaction has long been the predominant measure of a company’s success.
Home for marketing and customer service professionals
How is your behaviour impacting customer loyalty?
As business owners we’re constantly looking for ways to engage our customers in a meaningful way that keeps them loyal, and ensures they buy more from us, more frequently.
Loyalty without Bribery
Author Glenn Harrington of Articulate explains to Return on Behavior Magazine how to develop loyalty schemes and work with the information without having to bribe customers for their business.
Building lasting and profitable customer dynamic engagements
The Internet is changing the way businesses engage with their customers. No longer is the front desk or the telephone the only means of interacting with customers.
Quit Treating Customers Like Terrorists
Now that’s a strong statement, however, author Marianna Chapman, President of HALO Business Advisors looks at why this is very relevant today in all the different industries.
The Gravity of Customer Experience Enhancement
Speaker and organizational consultant Joesph Michelli shares with us how important customer loyalty is to a business.
Your Customer Service: It’s Not As Good As You Think
Ask any business owner if he/she provides excellent customer service and they will undoubtedly answer in the affirmative. Are your customers satisfied?
How to Build Customer Loyalty – Make and Keep Credible Promises
It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises.
Achieving more value with less
Author and Consultant Elisabeth Goodman looks at how you can achieve customer and employee loyalty by taking an intelligent approach to your organisational resources.
7 Ways to Keep Your Existing Customers
Author and Speaker Mark Holmes ask us if customer loyalty is increasing, and looks at how you can keep existing business, or create new sales opportunities.
Don’t Worry About Customer Satisfaction If You’re Not Going To Do Anything About It
The science of harnessing customer loyalty and satisfaction is getting very trendy in business.
Customer Metrics Every Organization Should Track and Measure
The value of establishing and tracking customer loyalty and engagement is that they provide some effective leading indicators into how your customers are going to behave.
Happy Employees Means Happy Clients
It has been found that it is impossible to keep a foundation of loyal customers without a foundation of loyal employees.
Apostles and Terrorists – Understanding Customer Loyalty
We love this model – created by Harvard Business School professor James Heskett and developed by the likes of Jones, Sasser, Xerox and Intuit.
Study finds word-of-mouth’s impact on loyalty
In an unfavourable economic climate, companies must focus more than ever on superior customer experiences.
Brands expected to help customers ‘find the value’
The contribution that the overall perception of value makes to customer engagement, loyalty, and profitability has increased in significance in the price-value formula.