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Posts Tagged ‘Consumers’
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Marketing
Experiensumer

Experiensumer : The new consumer profile

Many brands, and an entirely market are increasingly pointing out to a new consumer profile, the experiensumer. Characteristics of this profile are: - Sees consumption far beyond a transaction or a process, with a more experien...
by David Camps
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Customer Experience
winning brands

Brands who do it right

When it comes to building a successful brand, an unwavering dedication to making customers happy is an often forgotten but vital element. Earlier this year, Temkin asked 6000 US consumers to rate their interactions with differe...
by Bruce Temkin
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Customer Experience
infographic

Global Customer Service Barometer

The recent report published published by American Express® tells us the state of the customer service industry - with some interesting findings!
by James Digby
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Marketing

Building Giving into Business: 5 Trends for Companies to Consider

Doing well by doing good: it’s not just a corporate catch phrase or nice-to-do anymore, it’s a must do for a growing number of businesses.
by Jana Taylor
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Marketing

How to Build Customer Loyalty – Make and Keep Credible Promises

It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises.
by Scott Glatstein
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Customer Experience
cost of customer experience

How much does bad customer service cost?

According the results from a recent survey completed by Greenfield Online, bad customer service seems to pose a big problem – over $338.5 billion a year.
by James Digby
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Marketing

Seven Ideas to Stop Marketing Wastage

In any organisation, marketing is one of the most difficult functions, largely because there’s so much to do and so little time…
by TheWiseMarketer.com published by Pete Clark
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Marketing

Key Consumer Trends for an Uncertain 2009

Against a global background of citizens and businesses being shaken rudely into uncertainty by the economic crisis, Mintel has forecast the five main ways in which consumers are likely to adapt and make the best of 2009.
by TheWiseMarketer.com published by Pete Clark
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Customer Experience

The state of Customer Experience 2007

According to a recent report, outstanding customer service is more important than low prices and quality products.
by Michael Leander
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Customer Experience

They have the best reputation in the world

Reputation Institute recently published their survey “The World’s Best Corporate Reputations 2006”. Top 25 included 8 Scandinavian corporations.
by TeleFaction A/S
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Customer Experience

The money in your Customer Experience

The service, that your customers experience is a key component in your ability to secure customer loyalty.
by Fredrik Abildtrup
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