Return on Behavior Magazine
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Posts Tagged ‘Competitive Advantage’

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The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide.
by Peter Clark


Consumer Behavior Revolution

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some….
by Daniela Guido


Perspectives on corporate branding strategy

Martin Roll, one of the worlds foremost authorities on branding, provides his view on corporate branding strategy in this comprehensive article.
by Martin Roll



Service and marketing facts you cannot ignore

This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore.
by TeleFaction A/S