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Posts Tagged ‘Competence’


The 4 dimensions of an ideal B2B customer…

What does your ideal customer or prospect look like? The question is an important one, because too many sales pipelines are still full of prospects that are unlikely to buy anything, that you are unlikely to win, or which if yo...
by TeleFaction A/S


The role of marketing in the experience economy

Marketing often plays a highly circumscribed role of marketing communications in companies.
by Micheal Leander Nielsen