When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Read the rest of this entry »
The 15 business benefits of a loyalty initiative
April 28th, 2011Tags: Accurate Term, Acquisition, Advocacy, Amp, Business Benefits, Circumstances, Competitive Advantage, Distinction, Frequent Customer, Frequent Customers, Group Key, Initiative, Loyal Customers, Loyalty Programmes, Marketer, Marketing Budget, Relationships, Second Time, Segment, Stock Lines, Successful Business, Typical Businesses
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Maslow’s Theory Applies: Nurture Advocacy by “Tree” Rings Around Touch-Points
September 26th, 2009If you’ve ever taken a marketing course, or read marketing literature, you’re probably familiar A.Maslow. Read the rest of this entry »
Tags: 1960s, Abraham Maslow, Advocacy, Competitor, Customer Loyalty, Encounter, Fast Food Restaurant, Human Potential, Loyalty Effect, Marketing Course, Marketing Literature, Maslow S Theory, Maslow Theory, Metaphor, Negative Feelings, Parallels, Service Experience, Supplier Involvement, Tactical Attitude, Tree Rings, Vacuum
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