Posts by Gronlund:
Focusing on your target customer
June 22nd, 2010In today’s highly competitive world, there is a natural tendency to focus on the product or service, to somehow update it or improve it so you can stay one step ahead of your competition. Read the rest of this entry “
Will Word of Mouth work for B2B?
March 24th, 2010By Jay Gronlund
Does word-of-mouth marketing make much sense for B2B situations, and if so, how could companies effectively apply this? Read the rest of this entry “