Return on Behavior Magazine
Home for marketing and customer service professionals


 
Archive for November, 2014
 

 

Gambling on Loyalty and Winning

Author Eric McNulty takes a look into the gambling industry to see how they leveraged the use of loyalty to turn a second tier company into a world class brand within the industry.
by Eric McNulty
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behavior

Companies in denial when it comes to providing good customer service

Lisa Grantham, Director of Marketing for Northern Europe at Nuance Communications, discusses the economics of call centre automation
by Lisa Grantham
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behavior impacting

How is your behaviour impacting customer loyalty?

As business owners we’re constantly looking for ways to engage our customers in a meaningful way that keeps them loyal, and ensures they buy more from us, more frequently.
by Joel Norton
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no excuse for bad customer service

Poor customer service, there is no excuse

Businesses fail because of two main causes – they can’t generate enough sales or they are poor at customer service. The inability to generate sales can be influenced by many human, physical and environmental circumstances; ...
by Rob McKay
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