Gambling on Loyalty and Winning
Author Eric McNulty takes a look into the gambling industry to see how they leveraged the use of loyalty to turn a second tier company into a world class brand within the industry.
Home for marketing and customer service professionals
Companies in denial when it comes to providing good customer service
Lisa Grantham, Director of Marketing for Northern Europe at Nuance Communications, discusses the economics of call centre automation
How is your behaviour impacting customer loyalty?
As business owners we’re constantly looking for ways to engage our customers in a meaningful way that keeps them loyal, and ensures they buy more from us, more frequently.
Poor customer service, there is no excuse
Businesses fail because of two main causes – they can’t generate enough sales or they are poor at customer service. The inability to generate sales can be influenced by many human, physical and environmental circumstances; ...