February 15th, 2010
We love this model – created by Harvard Business School professor James Heskett and developed by the likes of Xerox and Intuit. Read the rest of this entry »
Tags: Apostles, Best Friends, Customer Base, Customer Loyalty, Good Word, Harvard Business School, Heskett, Hostages, Interesting Research, Internet Age, Intuit, Mercenaries, Monopoly, Professor James, Sasser, Satisfaction, School Professor, Terrorists, Word Of Mouth, Xerox
Posted in Edition 20 | No Comments »
January 19th, 2010
We love this model – created by Harvard Business School professor James Heskett and developed by the likes of Jones, Sasser, Xerox and Intuit. Read the rest of this entry »
Tags: Apostles, Best Friends, Customer Base, Customer Loyalty, Good Word, Harvard Business School, Heskett, Hostages, Interesting Research, Internet Age, Intuit, Mercenaries, Monopoly, Professor James, Sasser, Satisfaction, School Professor, Terrorists, Word Of Mouth, Xerox
Posted in Edition 19 | No Comments »
November 26th, 2009
If you want to be able to stand out from the crowd and offer truly great customer service instead of just empty promises, here are ten great tips that will help.
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Tags: Anger, Angry Customer, Circumstances, Crowd, Dignity, Empty Promises, Frustration, Good Customer Service, Great Customer Service, Human Beings, Impeccable Customer Service, Outstanding Customer Service, Position Of The Moon, Providing Outstanding Customer Service, Repeat Business, Responsible Adults, Sky, Two Ways, Whims, Word Of Mouth, Word Of Mouth Advertising
Posted in Edition 18 | No Comments »
September 27th, 2009
In an unfavourable economic climate, companies must focus more than ever on superior customer experiences.
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Tags: B2c, Behaviours, Bottom Line, Customer Experiences, Customer Loyalty, Customer Value, Detractor, Detractors, Economic Climate, Economic Framework, Financial Impact, Methodology, Negative Word, Net Promoter, New Business, Period Of Time, Promoters, Referral, Referrals, Word Of Mouth
Posted in Edition 16 | No Comments »
September 27th, 2009
In an unfavourable economic climate, companies must focus more than ever on superior customer experiences that retain customers and create positive word-of-mouth (WoM), according to the findings of a Net Promoter-based study into the B2C wireless market by Satmetrix. Read the rest of this entry »
Tags: B2c, Behaviours, Bottom Line, Customer Experiences, Customer Loyalty, Customer Value, Detractor, Detractors, Economic Climate, Economic Framework, Financial Impact, Methodology, Negative Word, Net Promoter, New Business, Period Of Time, Promoters, Quot, Referral, Referrals, Satmetrix, Word Of Mouth
Posted in Edition 15 | No Comments »
September 26th, 2009
Your organization is like an engine – and you are the switch that can ignite excellence.. Read the rest of this entry »
Tags: Competitive Marketplace, Customer Excellence, Customer Loyalty, Employee Empowerment, Excellent Customer Service, Exponential Growth, Internal Customer, Ken Blanchard, Leisure Time, Moment Of Truth, Nordstrom, Raving Fans, Reading Books, Salutation, Sheldon Bowles, Slogans, Sound Principles, Tom Peters, Virgin Atlantic, Word Of Mouth
Posted in Edition 12 | No Comments »
September 26th, 2009
If marketing is the fuel for your business then customer service is the octane…
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Tags: Business Owner, Case Study, Company Customer, Compliment, Credibility, Customer Recommendations, Customer Service Question, Endorsement, Excellent Customer Service, Great Marketing Tools, Loyalty, Marketing Materials, Marketing Process, Notch Company, Octane, Quality Product, Testimonial, Top Notch, Word Of Mouth, Word Of Mouth Marketing
Posted in Edition 11 | No Comments »
September 26th, 2009
Your organization is like an engine – and you are the switch that can ignite excellence.. Read the rest of this entry »
Tags: Competitive Marketplace, Customer Excellence, Customer Loyalty, Employee Empowerment, Excellent Customer Service, Exponential Growth, Internal Customer, Ken Blanchard, Leisure Time, Moment Of Truth, Nordstrom, Raving Fans, Reading Books, Salutation, Sheldon Bowles, Slogans, Sound Principles, Tom Peters, Virgin Atlantic, Word Of Mouth
Posted in Edition 11 | No Comments »
September 26th, 2009
Customers become loyal to your company and its products and services one transaction at a time. Read the rest of this entry »
Tags: Baseballs, Building Job, Cross Section, Customer Loyalty, Digitized World, Everyday Objects, Home Presentation, Market Awareness, Other Search Engines, Schtick, Shoe String Budget, Stage 1, Success Formula, Tiki Torch, Time Customer, Tom Dickson, Video Camera, Video Campaign, Will It Blend Videos, Word Of Mouth, Youtube
Posted in Edition 07 | No Comments »
September 26th, 2009
Social marketing is fast becoming a steady fixture for the majority of marketers. Read the rest of this entry »
Tags: Contemporary Marketing, Countless Studies, Economist Intelligence Unit, Financial Services Customers, Friend Or Foe, Hanssens, Lifetime Value, Marketers, Marketing Mix, Marketing Resources, Mckinsey, Mobile Internet Technology, No Man, Small Minority, Social Marketing, Traditional Marketing, Villanueva, Word Of Mouth, Word Of Mouth Marketing, Yoo
Posted in Edition 06 | No Comments »
