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	<title>Return on Behavior Magazine &#187; Voice Of The Customer</title>
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	<link>http://www.returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals who go that extra mile for knowledge</description>
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		<title>5 Steps to Keeping Your Customers</title>
		<link>http://www.returnonbehavior.com/5-steps-to-keeping-your-customers/</link>
		<comments>http://www.returnonbehavior.com/5-steps-to-keeping-your-customers/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 09:12:37 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Edition 22]]></category>
		<category><![CDATA[5 Steps]]></category>
		<category><![CDATA[American Society Of Quality]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Communication Channels]]></category>
		<category><![CDATA[Continuous Feedback]]></category>
		<category><![CDATA[Credit Crunch]]></category>
		<category><![CDATA[Critical Situation]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Economic Crisis]]></category>
		<category><![CDATA[Effective Communication]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Financial Turmoil]]></category>
		<category><![CDATA[First Contact]]></category>
		<category><![CDATA[Hunting]]></category>
		<category><![CDATA[Indifference]]></category>
		<category><![CDATA[Lifetime]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2049</guid>
		<description><![CDATA[Financial turmoil, economic crisis, credit crunch – haven’t we heard enough? The CEO of TeleFaction looks at ways you can find ways of keeping your customers.
It is evident, however,that in these times customers are more cautious when they buy, more selective when they choose. This means that a lot of companies have lost revenue this [...]]]></description>
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		<title>5 Steps to Keeping Your Customers</title>
		<link>http://www.returnonbehavior.com/the-art-of-keeping-your-customers/</link>
		<comments>http://www.returnonbehavior.com/the-art-of-keeping-your-customers/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 12:54:15 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Edition 21]]></category>
		<category><![CDATA[5 Steps]]></category>
		<category><![CDATA[American Society Of Quality]]></category>
		<category><![CDATA[Communication Channels]]></category>
		<category><![CDATA[Continuous Feedback]]></category>
		<category><![CDATA[Credit Crunch]]></category>
		<category><![CDATA[Critical Situation]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Economic Crisis]]></category>
		<category><![CDATA[Effective Communication]]></category>
		<category><![CDATA[Existing Customers]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Financial Turmoil]]></category>
		<category><![CDATA[First Contact]]></category>
		<category><![CDATA[Hunting]]></category>
		<category><![CDATA[Indifference]]></category>
		<category><![CDATA[Lifetime]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1979</guid>
		<description><![CDATA[Financial turmoil, economic crisis, credit crunch – haven’t we heard enough?
It is evident, however,that in these times customers are more cautious when they buy, more selective when they choose. This means that a lot of companies have lost revenue this past period.
This in turn means that a lot of companies are hunting new customers, and [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Management Imperative #1: Invest In Culture As A Corporate Asset</title>
		<link>http://www.returnonbehavior.com/management-imperative-1-invest-in-culture-as-a-corporate-asset/</link>
		<comments>http://www.returnonbehavior.com/management-imperative-1-invest-in-culture-as-a-corporate-asset/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:13:05 +0000</pubDate>
		<dc:creator>Bruce Temkin</dc:creator>
				<category><![CDATA[Edition 18]]></category>
		<category><![CDATA[Approval Processes]]></category>
		<category><![CDATA[Balance Sheet]]></category>
		<category><![CDATA[Capital Expenditure]]></category>
		<category><![CDATA[Carmazzi]]></category>
		<category><![CDATA[Cash Management]]></category>
		<category><![CDATA[Changes Over Time]]></category>
		<category><![CDATA[Competitive Positioning]]></category>
		<category><![CDATA[Corporate Asset]]></category>
		<category><![CDATA[Corporate Assets]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[Critical Asset]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Execs]]></category>
		<category><![CDATA[Family And Friends]]></category>
		<category><![CDATA[Imperative]]></category>
		<category><![CDATA[Influencing Others]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Management Procedures]]></category>
		<category><![CDATA[Snapshots]]></category>
		<category><![CDATA[Term Assets]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1444</guid>
		<description><![CDATA[Why do companies create capital expenditure approval processes and develop strict cash management procedures? To manage their corporate assets. But executives often spend little time, if any, focusing on another critical asset, their corporate culture. Leadership guru Arthur F. Carmazzi does a great job of describing the value of corporate culture:
&#8220;The ability to do more than expected [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are Customers As Loyal As Puppies?</title>
		<link>http://www.returnonbehavior.com/are-customers-as-loyal-as-puppies-2/</link>
		<comments>http://www.returnonbehavior.com/are-customers-as-loyal-as-puppies-2/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 14:52:25 +0000</pubDate>
		<dc:creator>Chris Stiehl</dc:creator>
				<category><![CDATA[Edition 11]]></category>
		<category><![CDATA[10 Percent]]></category>
		<category><![CDATA[Airline]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[Business Engagements]]></category>
		<category><![CDATA[Commodity]]></category>
		<category><![CDATA[Company Loyalty]]></category>
		<category><![CDATA[Customer Interviews]]></category>
		<category><![CDATA[Different Products]]></category>
		<category><![CDATA[Durable Goods]]></category>
		<category><![CDATA[Free Ticket]]></category>
		<category><![CDATA[Incentive Programs]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Objective Criteria]]></category>
		<category><![CDATA[Product Quality]]></category>
		<category><![CDATA[Puppies]]></category>
		<category><![CDATA[Puppy]]></category>
		<category><![CDATA[Rebate Coupon]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Salespeople]]></category>
		<category><![CDATA[Salesperson]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=632</guid>
		<description><![CDATA[I think not! But you can transfer the relationships good salespeople have fostered by developing creative and thoughtful incentive programs.

I have always been intrigued by company loyalty programs. I have noticed that even in my own behavior, loyalty programs do influence where I go and what I will buy, even to the point of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Customers As Loyal As Puppies?</title>
		<link>http://www.returnonbehavior.com/are-customers-as-loyal-as-puppies/</link>
		<comments>http://www.returnonbehavior.com/are-customers-as-loyal-as-puppies/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 14:26:12 +0000</pubDate>
		<dc:creator>Chris Stiehl</dc:creator>
				<category><![CDATA[Edition 10]]></category>
		<category><![CDATA[10 Percent]]></category>
		<category><![CDATA[Airline]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[Business Engagements]]></category>
		<category><![CDATA[Commodity]]></category>
		<category><![CDATA[Company Loyalty]]></category>
		<category><![CDATA[Credit Card]]></category>
		<category><![CDATA[Customer Interviews]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Different Products]]></category>
		<category><![CDATA[Durable Goods]]></category>
		<category><![CDATA[Free Ticket]]></category>
		<category><![CDATA[Loyalty Programs]]></category>
		<category><![CDATA[Objective Criteria]]></category>
		<category><![CDATA[Product Quality]]></category>
		<category><![CDATA[Puppies]]></category>
		<category><![CDATA[Puppy]]></category>
		<category><![CDATA[Rebate Coupon]]></category>
		<category><![CDATA[Salespeople]]></category>
		<category><![CDATA[Salesperson]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[Stiehl]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=589</guid>
		<description><![CDATA[Then Why Do They Often Follow the Salesperson Out the Door?

I have always been intrigued by company loyalty programs. I have noticed that even in my own behavior, loyalty programs do influence where I go and what I will buy, even to the point of the credit card I use.
Somehow, it seems almost too good [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Interest in, and New Tools for Measuring, Customer Satisfaction</title>
		<link>http://www.returnonbehavior.com/new-interest-in-and-new-tools-for-measuring-customer-satisfaction/</link>
		<comments>http://www.returnonbehavior.com/new-interest-in-and-new-tools-for-measuring-customer-satisfaction/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 12:05:17 +0000</pubDate>
		<dc:creator>Tony Lopresti</dc:creator>
				<category><![CDATA[Edition 08]]></category>
		<category><![CDATA[Business Decisions]]></category>
		<category><![CDATA[Checkboxes]]></category>
		<category><![CDATA[Customer Communications]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Customer Relationship Management]]></category>
		<category><![CDATA[Customer Relationship Management Crm]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Honing]]></category>
		<category><![CDATA[Large Corporations]]></category>
		<category><![CDATA[Measuring Customer Satisfaction]]></category>
		<category><![CDATA[New Tools]]></category>
		<category><![CDATA[Open Ended Questions]]></category>
		<category><![CDATA[Point Of Sale]]></category>
		<category><![CDATA[Point Of Sale Systems]]></category>
		<category><![CDATA[Raw Intelligence]]></category>
		<category><![CDATA[Relational Databases]]></category>
		<category><![CDATA[Tricky Task]]></category>
		<category><![CDATA[True Voice]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=518</guid>
		<description><![CDATA[There&#8217;s new interest in solving an age-old corporate problem: how to measure customer satisfaction. 
There are new tools for doing so, too.
Companies for years have surveyed their customers and prospects to measure customer satisfaction, but honing in on the true voice of the customer traditionally has been a tricky task.
A company could ask good, open-ended [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Close the Gap between Customer Promise and Customer Experience in 4 Steps</title>
		<link>http://www.returnonbehavior.com/close-the-gap-between-customer-promise-and-customer-experience-in-4-steps/</link>
		<comments>http://www.returnonbehavior.com/close-the-gap-between-customer-promise-and-customer-experience-in-4-steps/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 07:23:36 +0000</pubDate>
		<dc:creator>Fredrik Abildtrup</dc:creator>
				<category><![CDATA[Edition 04]]></category>
		<category><![CDATA[4 Steps]]></category>
		<category><![CDATA[Cornerstones]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Promise]]></category>
		<category><![CDATA[Gap]]></category>
		<category><![CDATA[Interaction]]></category>
		<category><![CDATA[Listening To The Voice Of The Customer]]></category>
		<category><![CDATA[Marketing Campaigns]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Marketing Service]]></category>
		<category><![CDATA[Mass Communication]]></category>
		<category><![CDATA[Moment Of Truth]]></category>
		<category><![CDATA[Personal Interactions]]></category>
		<category><![CDATA[Point Of Contact]]></category>
		<category><![CDATA[Response Time]]></category>
		<category><![CDATA[Sales Marketing]]></category>
		<category><![CDATA[Service Organization]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>
		<category><![CDATA[Wheel]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=286</guid>
		<description><![CDATA[Mass-communication creates expectations, but when the customer does decide to contact you, how will you know if these expectations are met?
A lot of companies do not know their customer&#8217;s experience in their various touch points. Marketing campaigns, and sales plans often force the service organization to knot the ends together, thus leaving the customer experience [...]]]></description>
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		<slash:comments>0</slash:comments>
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