November 26th, 2009
Why do companies create capital expenditure approval processes and develop strict cash management procedures? Read the rest of this entry »
Tags: Approval Processes, Balance Sheet, Capital Expenditure, Carmazzi, Cash Management, Changes Over Time, Competitive Positioning, Corporate Asset, Corporate Assets, Corporate Culture, Critical Asset, Customer Insight, Execs, Family And Friends, Imperative, Influencing Others, Little Time, Management Procedures, Snapshots, Term Assets, Voice Of The Customer
Posted in Edition 18 | No Comments »
September 26th, 2009
I think not! But you can transfer the relationships good salespeople have fostered by developing creative and thoughtful incentive programs.
Tags: 10 Percent, Airline, American Airlines, Business Engagements, Commodity, Company Loyalty, Customer Interviews, Different Products, Durable Goods, Free Ticket, Incentive Programs, Loyalty Programs, Objective Criteria, Product Quality, Puppies, Puppy, Rebate Coupon, Relationships, Salespeople, Salesperson, Southwest Airlines, Voice Of The Customer
Posted in Edition 11 | No Comments »
September 26th, 2009
Then Why Do They Often Follow the Salesperson Out the Door?
Read the rest of this entry »
Tags: 10 Percent, Airline, American Airlines, Business Engagements, Commodity, Company Loyalty, Credit Card, Customer Interviews, Customer Service, Different Products, Durable Goods, Free Ticket, Loyalty Programs, Objective Criteria, Product Quality, Puppies, Puppy, Rebate Coupon, Salespeople, Salesperson, Southwest Airlines, Stiehl, Voice Of The Customer
Posted in Edition 10 | No Comments »
September 26th, 2009
There’s new interest in solving an age-old corporate problem: how to measure customer satisfaction. Read the rest of this entry »
Tags: Business Decisions, Checkboxes, Customer Communications, Customer Insights, Customer Intelligence, Customer Relationship Management, Customer Relationship Management Crm, Customer Surveys, Honing, Large Corporations, Measuring Customer Satisfaction, New Tools, Open Ended Questions, Point Of Sale, Point Of Sale Systems, Raw Intelligence, Relational Databases, Tricky Task, True Voice, Voice Of The Customer
Posted in Edition 08 | No Comments »
September 26th, 2009
Mass-communication creates expectations, but when the customer does decide to contact you, how will you know if these expectations are met? Read the rest of this entry »
Tags: 4 Steps, Cornerstones, Customer Experience, Customer Experiences, Customer Promise, Gap, Interaction, Listening To The Voice Of The Customer, Marketing Campaigns, Marketing Plans, Marketing Service, Mass Communication, Moment Of Truth, Personal Interactions, Point Of Contact, Response Time, Sales Marketing, Service Organization, Voice Of The Customer, Wheel
Posted in Edition 04 | No Comments »
