In today’s highly competitive world, there is a natural tendency to focus on the product or service, to somehow update it or improve it so you can stay one step ahead of your competition. Read the rest of this entry »
Focusing on your target customer
June 22nd, 2010WoM marketing worth US$3bn by 2013
November 26th, 2009Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.
WoM marketing worth US$3bn by 2013
September 27th, 2009Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.
Creating customer experience
September 25th, 2009From 1990 to 2000 the number of products available to the world doubled. Read the rest of this entry »