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The latest edition of www.ReturnOnBehavior.com is now out: http://bit.ly/RoB_Jan - a must read for all marketing professionals! 2010/01/20
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Consumer Behavior Revolution

January 19th, 2010

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some…. Read the rest of this entry »

Tags: Business To Consumer, Collection Methodology, Communication Channels, Competitive Advantage, Consumer Behavior, Customer Experience, Customer Intelligence, Evangelists, Experience Data, Facebooking, Focus Groups, Mainstream Media, Mass Communication, No Doubt, Perceptions, Phone Interviews, Similar Products, Social Networks, Tempers, Traditional Focus
Posted in Edition 19 | 1 Comment »

Consumer Behavior Revolution

November 26th, 2009

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks.

Read the rest of this entry »

Tags: Business To Consumer, Collection Methodology, Communication Channels, Competitive Advantage, Consumer Behavior, Customer Experience, Customer Intelligence, Evangelists, Experience Data, Facebooking, Focus Groups, Mainstream Media, Mass Communication, No Doubt, Perceptions, Phone Interviews, Similar Products, Social Networks, Telefaction, Tempers, Traditional Focus
Posted in Edition 18 | 2 Comments »

WoM marketing worth US$3bn by 2013

November 26th, 2009

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.

Read the rest of this entry »

Tags: Alternative Marketing, Amp Service, Amp Tools, Ancillary Products, Cagr, Compound Annual Growth Rate, Downward Trends, Economic Recession, Great Depression, Integrated Media Solutions, Marketing Media, Marketing Segments, Marketing Services, Marketing Strategy, Patrick Quinn, Pq Media, Services Sectors, Social Networks, Term Word, Traditional Advertising, Womma
Posted in Edition 18 | 4 Comments »

WoM marketing worth US$3bn by 2013

September 27th, 2009

Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.

Read the rest of this entry »

Tags: Alternative Marketing, Amp Service, Amp Tools, Ancillary Products, Cagr, Compound Annual Growth Rate, Downward Trends, Economic Recession, Great Depression, Integrated Media Solutions, Marketing Media, Marketing Segments, Marketing Strategy, Patrick Quinn, Pq Media, Services Sectors, Social Networks, Term Word, Traditional Advertising, Womma
Posted in Edition 17 | 1 Comment »

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