September 27th, 2009
In any organisation, marketing is one of the most difficult functions, largely because there’s so much to do and so little time…
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Tags: B2b Marketers, Campaign Plan, Chiefs, Consumers, Creative Development, Direct And Indirect Costs, Execution Costs, Impressions, Insertion, Little Time, Marketing Campaigns, Marketing Decisions, Marketplace, Media Channels, Purchase Decisions, Recession, Specifics, Spreadsheet, Tactical Marketing, Wastage
Posted in Edition 16 | 1 Comment »
September 27th, 2009
The engagement levels of company employees can make all the difference between customer retention and defection.
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Tags: Absenteeism, Cornerstones, Customer Loyalty, Customer Relationships, Customer Retention, Defection, Direction, Downturn, Economic Times, Economy, Employee Engagement, Integrity, Internal Communications, Investments, Key Areas, Milloy, Point Checklist, Recession, Speculation, Strategy Consultant, Workforce, Worry
Posted in Edition 14 | No Comments »
September 27th, 2009
Against a global background of citizens and businesses being shaken rudely into uncertainty by the economic crisis.
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Tags: Backlash Against, Budgets, Choices, Consumer Trends, Consumers, Desires, Director Of Research, Economic Crisis, Financial Insecurity, Fun Activities, Global Background, Holleran, Lifestyles, Little Luxuries, Mintel, Pace, Purch, Recession, Shoppers, Tho, Uncertainty
Posted in Edition 14 | No Comments »
September 26th, 2009
Against a global background of citizens and businesses being shaken rudely into uncertainty by the economic crisis, Mintel has forecast the five main ways in which consumers are likely to adapt and make the best of 2009.
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Tags: Backlash Against, Budgets, Choices, Consumer Trends, Consumers, Desires, Director Of Research, Economic Crisis, Financial Insecurity, Fun Activities, Global Background, Holleran, Lifestyles, Little Luxuries, Mintel, Pace, Recession, Shoppers, Tho, Uncertainty
Posted in Edition 13 | No Comments »
September 26th, 2009
The U.S. economy is in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do.
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Tags: Act, Budgets, Business Case, Business Investment, Ceo, Creative, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Schema, Software Companies, Sound Business, Target Markets, Technology
Posted in Edition 09 | No Comments »
September 26th, 2009
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Read the rest of this entry »
Tags: Act, Budgets, Business Case, Business Investment, Ceo, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Sound Business, Target Markets, Technology
Posted in Edition 08 | No Comments »
