May 21st, 2010
Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme. Read the rest of this entry »
Tags: Best Practices, Business Objectives, Business Outcome, Collect Points, Customer Behavior, Customer Loyalty Program, Friction, Heinz, Incentives Program, Launch, Lifetime Value, Loyalty Incentives, Loyalty Programs, Loyalty Scheme, Marketers, Post Mortem, Principle, Priorities, Stack, Straightforward Concept, Ties
Posted in Edition 23 | No Comments »
September 26th, 2009
What is a dangerous customer? It is not necessarily a customer that is threatening you with a knife or a gun. (That is not just a dangerous customer, but a dangerous person.)
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Tags: Choices, Customer Satisfaction, Danger Zone, Dangerous Person, Dangerous Type, Earned Dollars, Exceed, Glutton For Punishment, Hotels, Movie Theaters, Oriented Businesses, Principle, Professors, Restaurants, Retail Stores, Roland T Rust, Satisfied Customers, Types Of Businesses, Vanderbilt University
Posted in Edition 04 | No Comments »
