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Consumer Behavior Revolution

January 19th, 2010

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some…. Read the rest of this entry »

Tags: Business To Consumer, Collection Methodology, Communication Channels, Competitive Advantage, Consumer Behavior, Customer Experience, Customer Intelligence, Evangelists, Experience Data, Facebooking, Focus Groups, Mainstream Media, Mass Communication, No Doubt, Perceptions, Phone Interviews, Similar Products, Social Networks, Tempers, Traditional Focus
Posted in Edition 19 | 1 Comment »

Consumer Behavior Revolution

November 26th, 2009

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks.

Read the rest of this entry »

Tags: Business To Consumer, Collection Methodology, Communication Channels, Competitive Advantage, Consumer Behavior, Customer Experience, Customer Intelligence, Evangelists, Experience Data, Facebooking, Focus Groups, Mainstream Media, Mass Communication, No Doubt, Perceptions, Phone Interviews, Similar Products, Social Networks, Telefaction, Tempers, Traditional Focus
Posted in Edition 18 | 2 Comments »

Customer Expectations vs. Customer Needs

September 26th, 2009

The first rule of stellar service delivery is: Service is all about expectations.. Read the rest of this entry »

Tags: Bell Curve, Benjamin Schneider, Customer Delight, Customer Expectations, Customer Loyalty, Customer Value, David E Bowen, First Time Every Time, Gas Station, Impress, Median, Outrage, Perceptions, Prof David, Quality Of Service, Quality Product, Ray Miller, Self Service, Service Delivery, Service Expectations, Stellar Service
Posted in Edition 13 | No Comments »

Customer Expectations vs. Customer Needs

September 26th, 2009

The first rule of stellar service delivery is: Service is all about expectations..

Read the rest of this entry »

Tags: Customer Expectations, Customer Loyalty, Customer Relationship, Customer Value, First Time Every Time, Gas Station, Impress, Last Time, Perceptions, Quality Product, Ray Miller, Self Service, Service Delivery, Service Expectations, Service Gas, Stellar Service
Posted in Edition 12 | No Comments »

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