September 26th, 2009
A wise but anonymous marketer once said that a market research report that gets described as “interesting” has failed. It’s only when it’s “useful” that it gets the pass mark. Read the rest of this entry »
Tags: Attitude, Ducks In A Row, Frontline, Grain Of Salt, Hassle, Interesting Research, Market Research Report, Market Research Results, Marketer, Marketing Manager, Poor Explanation, Poor Response, Questionnaire Design, Researcher, Response Rates, Sad Truth, Sampling Error, Survey Research, Survey Results
Posted in Edition 08 | No Comments »
September 25th, 2009
If you attend a marketing, management or customer service conference, you are bound to hear a whole bunch of quotes and “buzz-sentences”… Read the rest of this entry »
Tags: Battleground, Business Leaders, Business Strategy, Call Centers, Customer Experience, Customer Interactions, Customer Loyalty, Customer Projects, Customer Service Conference, Customer Service Conferences, Customer Strategy, Differentiators, Gartner, Ivens, Management Consultants, Marketing Management, Marketing Manager, Phone Experience, Phone Service, Relevant Facts, Service Customer, Sustainable Business
Posted in Edition 02 | No Comments »
September 25th, 2009
This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore.
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Tags: American Banks, Competitive Advantage, Contact Center, Customer Defection, Customer Experience, Customer Experiences, Customer Projects, Customer Retention, Customer Service Conferences, Customer Service Strategy, Defection Rate, Good Customer Service, Inbound Service, Management Consultants, Manager Marketing, Marketing Management, Marketing Manager, Mckinsey, Retail Bank, S Sales
Posted in Edition 01 | No Comments »
September 25th, 2009
Persistence with loyalty development undoubtedly led to a surplus on the bottom line, and simply proves the invaluable link between…
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Tags: Advertising Agency, Bathtub, Business Communications, Car Dealer, Co Workers, Consumer Response, Customer Experience, Customer Service Programs, Danish Stock, Dialogue Program, Different Reasons, Direct Marketing, Existing Customers, External Marketing, Invaluable Link, Loyal Customers, Loyalty, Marketing Manager, Martini, Persistence, Personal Contact, Poor Communication, Proper Tools, Sales And Marketing, Sales Representative, Saying Of Confucius, Stock Exchange
Posted in Edition 01 | No Comments »
