September 26th, 2009
The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees on the frontline. Read the rest of this entry »
Tags: Continuous Basis, Customer Experience, Customer Experiences, Customer Service Employees, Effective Tools, Employee Motivation, Energy Company, Front Runners, Insurance Company, Marketing Efforts, Monitoring Systems, Motivating Employees, Oil Energy, Performance Quality, Proper Tools, Quality Customer, Sales Representative, Team Managers, Telephone Systems, Work Environment
Posted in Edition 05 | No Comments »
September 25th, 2009
In spite of the obvious short and long term benefits, the concept of CLV – Customer Lifetime Value – is hardly ever used outside certain industries with high acquisition costs.
Read the rest of this entry »
Tags: Acquisition Costs, Business Case, Conviction, Customer Lifetime Value, Customer Strategy, Decades, Defection, Direct Marketing Companies, Economic Concept, Existing Customers, Investment Decisions, Loyalty Expert, Loyalty Management, Ltv, Mail Order Business, Market Investment, Marketing Efforts, Net Marketing, Nominator, Spite
Posted in Edition 03 | No Comments »
September 25th, 2009
Marketing often plays a highly circumscribed role of marketing communications in companies.
Read the rest of this entry »
Tags: Automation Technology, Chief Marketing Officer, Communications Efforts, Competence, Courage Of Conviction, Customer Experience, Customer Lifecycle, Customer Touch Point, Decisive Factors, Experience Economy, Knowing Your Customers, Marketers, Marketing Automation, Marketing Communications, Marketing Efforts, Optimal Experience, Research Vendors, Role Of Marketing, Seat At The Table, Simple Fact
Posted in Edition 01, Edition 04 | No Comments »
September 25th, 2009
The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees in the frontline.
Read the rest of this entry »
Tags: Continuous Basis, Customer Experience, Customer Experiences, Effective Tools, Employee Motivation, Energy Company, Front Runners, Insurance Company, Marketing Efforts, Monitoring Systems, Motivating Employees, Oil Energy, Performance Quality, Proper Tools, Quality Customer, Sales Representative, Team Managers, Telephone Systems, Time Consuming, Work Environment
Posted in Edition 01 | No Comments »
