September 26th, 2009
The U.S. economy is in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do.
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Tags: Act, Budgets, Business Case, Business Investment, Ceo, Creative, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Schema, Software Companies, Sound Business, Target Markets, Technology
Posted in Edition 09 | No Comments »
September 26th, 2009
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Read the rest of this entry »
Tags: Act, Budgets, Business Case, Business Investment, Ceo, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Sound Business, Target Markets, Technology
Posted in Edition 08 | No Comments »
September 26th, 2009
Social marketing is fast becoming a steady fixture for the majority of marketers. Read the rest of this entry »
Tags: Contemporary Marketing, Countless Studies, Economist Intelligence Unit, Financial Services Customers, Friend Or Foe, Hanssens, Lifetime Value, Marketers, Marketing Mix, Marketing Resources, Mckinsey, Mobile Internet Technology, No Man, Small Minority, Social Marketing, Traditional Marketing, Villanueva, Word Of Mouth, Word Of Mouth Marketing, Yoo
Posted in Edition 06 | No Comments »
September 25th, 2009
How can marketers better link their activities to the measures that matter most to CEOs? We look into a study from 2003…
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Tags: American Customer Satisfaction Index, Cash Flow Growth, Ceos, Compustat Database, Customer Satisfaction Index, Customer Satisfaction Index Acsi, E Market, Fortune 500, Hierarchical Linear Model, Increment, Market Concentration, Marketers, Operational Cash Flow, Rego, Satisfaction Score, Satisfied Customers, Score Results, Shareholder Value, Size Variations, Top Management, University Of Iowa, Variability
Posted in Edition 01 | No Comments »
September 25th, 2009
Marketing often plays a highly circumscribed role of marketing communications in companies.
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Tags: Automation Technology, Chief Marketing Officer, Communications Efforts, Competence, Courage Of Conviction, Customer Experience, Customer Lifecycle, Customer Touch Point, Decisive Factors, Experience Economy, Knowing Your Customers, Marketers, Marketing Automation, Marketing Communications, Marketing Efforts, Optimal Experience, Research Vendors, Role Of Marketing, Seat At The Table, Simple Fact
Posted in Edition 01, Edition 04 | No Comments »
September 25th, 2009
Consumers report that experiential marketing is more influential. And that makes sense for marketers too. Read the rest of this entry »
Tags: Avoidance, Confucius, Consumer Response, Core Goals, Customer Experience, Experiential Marketing, Forms Of Communication, Impressions, Influence Consumers, Interactivity, Jack Morton Worldwide, Live Marketing, Marketers, Marketing Event, Media Consumption, Millennia, New Realities, New Ways, Proprietary Research, Quality Matters, Respondents, Saying Of Confucius, Third Consecutive Year
Posted in Edition 01 | 2 Comments »
