In spite of the obvious short and long term benefits, the concept of CLV – Customer Lifetime Value – is hardly ever used outside certain industries with high acquisition costs.
The concept of LTV
September 25th, 2009- Get Return on Behavior Magazine for freePublished monthly, this magazine provides articles, reports and case studies about the "Voice of the Customer Industry"
- We are on the search for a new SugarCRM partner. To see if you would be a good match, find out more here: http://bit.ly/TF_SugarCRM 2010/07/26
- Video & slide deck on how to measure the customer experience http://bit.ly/TFcemslides #VoC 2010/06/02
- IBM whitepaper on meeting the demands of the smarter customer http://bit.ly/IBMcem #VoC 2010/06/02
- Have you got a formula for reducing queue times? A professor from Taiwan thinks he may have the equation for you! http://bit.ly/queuereduce 2010/06/02
- Learn what you need in order to evolve your Voice of the Customer program: http://bit.ly/VoCevolution #VoC 2010/06/02
- Article on 5 steps to keeping your customers, and stopping them going to the competition http://bit.ly/5stepsCEM #b2c #VoC 2010/05/31
- Aegis taking the case of Customer Experience Management seriously http://bit.ly/aegisCEM #VoC 2010/05/31
- Movia releases new Case Study on Customer Experience Management - http://bit.ly/9fC1J6 (via @telefaction) 2010/03/23
- The latest edition of www.ReturnOnBehavior.com is now out: http://bit.ly/RoB_Jan - a must read for all marketing professionals! 2010/01/20
- Glædelig jul everyone! To say thank you to our followers, we are offering a chance to win â¬200 in Amazon gift vouchers: http://bit.ly/8ZKnOr 2009/12/22
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