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Seven Ideas to Stop Marketing Wastage

September 27th, 2009

In any organisation, marketing is one of the most difficult functions, largely because there’s so much to do and so little time…

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Tags: B2b Marketers, Campaign Plan, Chiefs, Consumers, Creative Development, Direct And Indirect Costs, Execution Costs, Impressions, Insertion, Little Time, Marketing Campaigns, Marketing Decisions, Marketplace, Media Channels, Purchase Decisions, Recession, Specifics, Spreadsheet, Tactical Marketing, Wastage
Posted in Edition 16 | 1 Comment »

Inspiring megatrends for 2030

September 25th, 2009

The character of business in year 2030 is shaping up now, as three trends assume more compelling roles in business today.

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Tags: Added Value, Business Today, Economic Growth Rate, Emotional Value, Experience Economy, Fads, Gdp, Impressions, Information Age, Latin America, Megatrends, Monetary Value, New Trend, Old Economy, Preferred Color, Propriety, Rolex, Rolex Watch, Self Image, Senses, Style Color, Telling Time
Posted in Edition 03, Edition 05 | No Comments »

Inspiring megatrends for 2030

September 25th, 2009

The character of business in year 2030 is shaping up now, as three trends assume more compelling roles in business today.

Read the rest of this entry »

Tags: Added Value, Business Today, Economic Growth Rate, Emotional Value, Experience Economy, Fads, Gdp, Impressions, Information Age, Latin America, Megatrends, Monetary Value, New Trend, Old Economy, Preferred Color, Propriety, Rolex Watch, Self Image, Style Color, Telling Time
Posted in Edition 02 | No Comments »

Experiential marketing growing

September 25th, 2009

Consumers report that experiential marketing is more influential. And that makes sense for marketers too. Read the rest of this entry »

Tags: Avoidance, Confucius, Consumer Response, Core Goals, Customer Experience, Experiential Marketing, Forms Of Communication, Impressions, Influence Consumers, Interactivity, Jack Morton Worldwide, Live Marketing, Marketers, Marketing Event, Media Consumption, Millennia, New Realities, New Ways, Proprietary Research, Quality Matters, Respondents, Saying Of Confucius, Third Consecutive Year
Posted in Edition 01 | 2 Comments »

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