A wise but anonymous marketer once said that a market research report that gets described as “interesting” has failed. It’s only when it’s “useful” that it gets the pass mark. Read the rest of this entry »
Tags: Attitude, Ducks In A Row, Frontline, Grain Of Salt, Hassle, Interesting Research, Market Research Report, Market Research Results, Marketer, Marketing Manager, Poor Explanation, Poor Response, Questionnaire Design, Researcher, Response Rates, Sad Truth, Sampling Error, Survey Research, Survey Results
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