With customers focusing on location and cost in their hotel choice stays, and since a hotel property’s location is fixed, building guest loyalty is crucial – but how can it be achieved? Read the rest of this entry »
Tags: Attractive Location, Commodity, Consumer Groups, Economic Times, Favourites, Flags, Fundamental Lesson, Guess, Hospitality Industry, Hotel Brand, Hotel Choice, Hotel Owners, Hotel Property, Ith, Joe Sullivan, Local Market, Loyalty, Obstacles, Segments, Service Characteristics, Target Consumer, Target Segment, Unifocus
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