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	<title>Return on Behavior Magazine &#187; Family And Friends</title>
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	<link>http://www.returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals who go that extra mile for knowledge</description>
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		<title>Management Imperative #1: Invest In Culture As A Corporate Asset</title>
		<link>http://www.returnonbehavior.com/management-imperative-1-invest-in-culture-as-a-corporate-asset/</link>
		<comments>http://www.returnonbehavior.com/management-imperative-1-invest-in-culture-as-a-corporate-asset/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:13:05 +0000</pubDate>
		<dc:creator>Bruce Temkin</dc:creator>
				<category><![CDATA[Edition 18]]></category>
		<category><![CDATA[Approval Processes]]></category>
		<category><![CDATA[Balance Sheet]]></category>
		<category><![CDATA[Capital Expenditure]]></category>
		<category><![CDATA[Carmazzi]]></category>
		<category><![CDATA[Cash Management]]></category>
		<category><![CDATA[Changes Over Time]]></category>
		<category><![CDATA[Competitive Positioning]]></category>
		<category><![CDATA[Corporate Asset]]></category>
		<category><![CDATA[Corporate Assets]]></category>
		<category><![CDATA[Corporate Culture]]></category>
		<category><![CDATA[Critical Asset]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Execs]]></category>
		<category><![CDATA[Family And Friends]]></category>
		<category><![CDATA[Imperative]]></category>
		<category><![CDATA[Influencing Others]]></category>
		<category><![CDATA[Little Time]]></category>
		<category><![CDATA[Management Procedures]]></category>
		<category><![CDATA[Snapshots]]></category>
		<category><![CDATA[Term Assets]]></category>
		<category><![CDATA[Voice Of The Customer]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1444</guid>
		<description><![CDATA[Why do companies create capital expenditure approval processes and develop strict cash management procedures? To manage their corporate assets. But executives often spend little time, if any, focusing on another critical asset, their corporate culture. Leadership guru Arthur F. Carmazzi does a great job of describing the value of corporate culture:
&#8220;The ability to do more than expected [...]]]></description>
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		<item>
		<title>In Difficult Times, Keep Your Customers Happy</title>
		<link>http://www.returnonbehavior.com/in-difficult-times-keep-your-customers-happy/</link>
		<comments>http://www.returnonbehavior.com/in-difficult-times-keep-your-customers-happy/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 19:26:26 +0000</pubDate>
		<dc:creator>Drew Stevens</dc:creator>
				<category><![CDATA[Edition 14]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[Client Acquisition]]></category>
		<category><![CDATA[Difficult Times]]></category>
		<category><![CDATA[Dollar Purchase]]></category>
		<category><![CDATA[Dollar Sales]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[Family And Friends]]></category>
		<category><![CDATA[Family Friends]]></category>
		<category><![CDATA[Friends And Neighbors]]></category>
		<category><![CDATA[Gasoline]]></category>
		<category><![CDATA[Ironically]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Negative Interaction]]></category>
		<category><![CDATA[Paced World]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Remote Control]]></category>
		<category><![CDATA[S Market]]></category>
		<category><![CDATA[S Sales]]></category>
		<category><![CDATA[Telecommunications]]></category>
		<category><![CDATA[Television Production]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=767</guid>
		<description><![CDATA[Ironically, the cost of keeping a client is less costly than  trying to find a new one&#8230;

Recent research stipulates that advertising expenses,  web development, television production and other media means are simply too  costly to the bottom line. Yet, rather than focus on the core, organizations  incessantly seek new clients for [...]]]></description>
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