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	<title>Return on Behavior Magazine &#187; Expectation</title>
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	<link>http://www.returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals who go that extra mile for knowledge</description>
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		<title>How to Build Customer Loyalty – Make and Keep Credible Promises</title>
		<link>http://www.returnonbehavior.com/how-to-build-customer-loyalty-%e2%80%93-make-and-keep-credible-promises/</link>
		<comments>http://www.returnonbehavior.com/how-to-build-customer-loyalty-%e2%80%93-make-and-keep-credible-promises/#comments</comments>
		<pubDate>Fri, 21 May 2010 10:15:45 +0000</pubDate>
		<dc:creator>Scott Glatstein</dc:creator>
				<category><![CDATA[Edition 23]]></category>
		<category><![CDATA[Consumer Expectations]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Decade]]></category>
		<category><![CDATA[Desires]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Hotel Room]]></category>
		<category><![CDATA[Leaves]]></category>
		<category><![CDATA[Letdown]]></category>
		<category><![CDATA[Marketing Consultancy]]></category>
		<category><![CDATA[Marketplace Success]]></category>
		<category><![CDATA[New York Marketing]]></category>
		<category><![CDATA[Organization]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[President Robert]]></category>
		<category><![CDATA[Promise]]></category>
		<category><![CDATA[Promises]]></category>
		<category><![CDATA[Reason To Believe]]></category>
		<category><![CDATA[Safety And Security]]></category>
		<category><![CDATA[Service Provider]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2136</guid>
		<description><![CDATA[It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises.
A “new” product is not really “new.” A great-looking item on an info-commercial works much differently than demonstrated. The beautifully designed hotel room pictured on the website leaves a lot to be desired.
This is why in my new [...]]]></description>
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		<title>Navigating the Changing Winds &#8211; 6 Master Strategies to Building Customer Loyalty</title>
		<link>http://www.returnonbehavior.com/navigating-the-changing-winds-6-master-strategies-to-building-customer-loyalty-2/</link>
		<comments>http://www.returnonbehavior.com/navigating-the-changing-winds-6-master-strategies-to-building-customer-loyalty-2/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 18:37:39 +0000</pubDate>
		<dc:creator>Kellie D&#39;Andrea</dc:creator>
				<category><![CDATA[Edition 18]]></category>
		<category><![CDATA[Building Customer Loyalty]]></category>
		<category><![CDATA[Compassion]]></category>
		<category><![CDATA[Current State]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Desires]]></category>
		<category><![CDATA[Dime A Dozen]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Hospitality]]></category>
		<category><![CDATA[Master Strategies]]></category>
		<category><![CDATA[Master Strategy]]></category>
		<category><![CDATA[New President]]></category>
		<category><![CDATA[Next Level]]></category>
		<category><![CDATA[Patient Ear]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Smile]]></category>
		<category><![CDATA[Spending Time]]></category>
		<category><![CDATA[State Of The Economy]]></category>
		<category><![CDATA[Unemployment]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1485</guid>
		<description><![CDATA[Spending time getting to know your customers will help you reap long  term benefits in profitability..

The winds &#8220;they are a changing my friend&#8221;. The current state of the economy, a new President, failing financial systems, fluctuating prices and high unemployment have caused many of us to pause and evaluate opportunities to reduce expenses and [...]]]></description>
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		<item>
		<title>Dispelling Customer Loyalty Myths</title>
		<link>http://www.returnonbehavior.com/dispelling-customer-loyalty-myths-2/</link>
		<comments>http://www.returnonbehavior.com/dispelling-customer-loyalty-myths-2/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 20:07:34 +0000</pubDate>
		<dc:creator>Cindy Solomon</dc:creator>
				<category><![CDATA[Edition 17]]></category>
		<category><![CDATA[80s]]></category>
		<category><![CDATA[Best Seller Lists]]></category>
		<category><![CDATA[Bonds]]></category>
		<category><![CDATA[Creating Customer Loyalty]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customized Products]]></category>
		<category><![CDATA[Exceed]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Insurmountable Task]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Effect]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Myth 2]]></category>
		<category><![CDATA[Myth 3]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Nee]]></category>
		<category><![CDATA[Providing Customer Service]]></category>
		<category><![CDATA[Simple Satisfaction]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=854</guid>
		<description><![CDATA[If one were to read the thousands of books written  about creating customer loyalty, that would be an insurmountable task.


Each week the business best seller lists include books telling us that we  must &#8220;exceed customer expectations,&#8221; create &#8220;mass customized products&#8221; and  so on. Fact is, it really isn&#8217;t that hard. Much of [...]]]></description>
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		<item>
		<title>Dispelling Customer Loyalty Myths</title>
		<link>http://www.returnonbehavior.com/dispelling-customer-loyalty-myths/</link>
		<comments>http://www.returnonbehavior.com/dispelling-customer-loyalty-myths/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 19:46:21 +0000</pubDate>
		<dc:creator>Cindy Solomon</dc:creator>
				<category><![CDATA[Edition 16]]></category>
		<category><![CDATA[80s]]></category>
		<category><![CDATA[Best Seller Lists]]></category>
		<category><![CDATA[Bonds]]></category>
		<category><![CDATA[Creating Customer Loyalty]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customized Products]]></category>
		<category><![CDATA[Exceed]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Insurmountable Task]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Effect]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Myth 2]]></category>
		<category><![CDATA[Myth 3]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Providing Customer Service]]></category>
		<category><![CDATA[Simple Satisfaction]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Truth]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=812</guid>
		<description><![CDATA[If one were to read the thousands of books written  about creating customer loyalty, that would be an insurmountable task. If one were to read the thousands of books written about creating customer loyalty and providing customer service over the past few years, you might begin to believe that it was an insurmountable task. [...]]]></description>
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