September 27th, 2009
Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. Read the rest of this entry »
Tags: Actionable Steps, Anthropologist, Assumptions, Customer Behavior, Customer Satisfaction Surveys, Customer Surveys, Decisions, Emotion, Emotions, Logic, Long Time, Opinion Surveys, Paco Underhill, Paradox, Power Of Observation, Rational Mind, Real Time, Retail Environments, Trackers, Truth
Posted in Edition 17 | 1 Comment »
September 26th, 2009
Consistently deliver a truly awesome customer experience each and every day.. Read the rest of this entry »
Tags: 5 Steps, Advantage, Business Owners, Customer Experience, Decisions, Difficult Times, Economic Conditions, Focus, Foreseeable Future, Game, Hypothesis, Inquiries, Long Time, Lot, Loyalty, Money, Norm, Profitability, Shoppers, Variety
Posted in Edition 12 | No Comments »
September 26th, 2009
In these tough and challenging times, getting the customer experience right is critical…
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Tags: Acquisition, Challenging Times, Colleagues, Customer Economy, Customer Experience, Customer Focus, Decisions, Disposable Income, Economic Downturn, Existing Customers, Financial Responsibility, Focus Shifts, Income Customers, Last Time, Money, New Business, Ray Miller, Relationships, Service Experience, Slow Economy, True Mind
Posted in Edition 11 | No Comments »
September 26th, 2009
Consistently deliver a truly awesome customer experience each and every day..
Read the rest of this entry »
Tags: 5 Steps, Advantage, Business Owners, Customer Experience, Decisions, Difficult Times, Economic Conditions, Focus, Foreseeable Future, Game, Hypothesis, Inquiries, Long Time, Lot, Loyalty, Money, Norm, Profitability, Shoppers, Variety
Posted in Edition 11 | No Comments »
September 26th, 2009
The U.S. economy is in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do.
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Tags: Act, Budgets, Business Case, Business Investment, Ceo, Creative, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Schema, Software Companies, Sound Business, Target Markets, Technology
Posted in Edition 09 | No Comments »
September 26th, 2009
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Read the rest of this entry »
Tags: Act, Budgets, Business Case, Business Investment, Ceo, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Sound Business, Target Markets, Technology
Posted in Edition 08 | No Comments »
