May 21st, 2010
It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. Read the rest of this entry »
Tags: Attributes, Co Workers, Corporate Ethics, Corporate Policies, Customer Acquisition, Customer Concerns, Customer Needs, Customer Retention, Desire, Guru, High Energy, Internal Culture, Line Staff, Marketing Product, Philip Kotler, Profitability, Service Ethics, Standard Operating Procedure, Vocabulary, Willingness
Posted in Edition 23 | No Comments »
April 26th, 2010
It has been approximately 40 years since marketing professor and guru Dr. Philip Kotler coined the concept of the four P’s of marketing – product, price, place, and promotion. Read the rest of this entry »
Tags: Attributes, Co Workers, Corporate Ethics, Corporate Policies, Customer Acquisition, Customer Concerns, Customer Needs, Customer Retention, Desire, Guru, High Energy, Internal Culture, Line Staff, Marketing Product, Philip Kotler, Profitability, Service Ethics, Standard Operating Procedure, Vocabulary, Willingness
Posted in Edition 22 | No Comments »
April 26th, 2010
Financial turmoil, economic crisis, credit crunch – haven’t we heard enough? The CEO of TeleFaction looks at ways you can find ways of keeping your customers. Read the rest of this entry »
Tags: 5 Steps, American Society Of Quality, Ceo, Communication Channels, Continuous Feedback, Credit Crunch, Critical Situation, Customer Relationship, Customer Retention, Economic Crisis, Effective Communication, Existing Customers, Experiences, Financial Turmoil, First Contact, Hunting, Indifference, Lifetime, Reputation, Surveys, Voice Of The Customer
Posted in Edition 22 | No Comments »
April 26th, 2010
If you’re finding it a challenge to create profits, you might appreciate knowing that you’re not alone. Profits in this Great Recession are elusive for other businesspeople, too. Read the rest of this entry »
Tags: American Businesspeople, Business Networking Group, Case In Point, Customer Loyalty Profits, Customer Retention, Executives Association, Loyal Customers, Maximum Customer, Member Businesses, Perceptions, Positive Messages, Price Quality, Profit Analysis, Prospects, Recession, Sales Messages, Sales Situations, Seattle Area, Strengths Weaknesses, Washington State University
Posted in Edition 22 | No Comments »
April 26th, 2010
Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy. Read the rest of this entry »
Tags: Alcorn, American Society For Quality, Business Income, Customer Experience, Customer Retention, Customer Satisfaction, Data Source, Economic Downturn, Edge Of Chaos, Eight Times, Emmett C Murphy, Forrester Research, Indifference, Lowenstein, Marketing Strategy, Modelers, Proactive Steps, Research Statistics, Slowdown, Usability Initiatives
Posted in Edition 22 | No Comments »
March 24th, 2010
Financial turmoil, economic crisis, credit crunch – haven’t we heard enough? Read the rest of this entry »
Tags: 5 Steps, American Society Of Quality, Communication Channels, Continuous Feedback, Credit Crunch, Critical Situation, Customer Relationship, Customer Retention, Economic Crisis, Effective Communication, Existing Customers, Experiences, Financial Turmoil, First Contact, Hunting, Indifference, Lifetime, Reputation, Surveys, Voice Of The Customer
Posted in Edition 21 | 1 Comment »
March 24th, 2010
Daniel Alcorn looks at 5 statistics you should consider before creating your next marketing strategy. Read the rest of this entry »
Tags: Alcorn, American Society For Quality, Business Income, Customer Experience, Customer Retention, Customer Satisfaction, Data Source, Economic Downturn, Edge Of Chaos, Eight Times, Emmett C Murphy, Forrester Research, Indifference, Lowenstein, Marketing Strategy, Modelers, Proactive Steps, Research Statistics, Slowdown, Usability Initiatives
Posted in Edition 21 | 1 Comment »
March 24th, 2010
If you’re finding it a challenge to create profits, you might appreciate knowing that you’re not alone. Profits in this Great Recession are elusive for other businesspeople, too. Read the rest of this entry »
Tags: American Businesspeople, Business Networking Group, Case In Point, Customer Loyalty Profits, Customer Retention, Executives Association, Loyal Customers, Maximum Customer, Member Businesses, Perceptions, Positive Messages, Price Quality, Profit Analysis, Prospects, Recession, Sales Messages, Sales Situations, Seattle Area, Strengths Weaknesses, Washington State University
Posted in Edition 21 | No Comments »
March 24th, 2010
The value of establishing and tracking customer loyalty and engagement is that they provide some effective leading indicators into how your customers are going to behave. Read the rest of this entry »
Tags: Attrition Rate, Customer Attrition, Customer Centricity, Customer Experience Management, Customer Loyalty, Customer Retention, Customer Trust, Edge Of Chaos, Emmett C Murphy, Equity Share, Executive Dashboard, Existing Customers, Key Performance Indicators, Leading Indicators, Lifetime Value, Management Capabilities, Metrics, Rogers Group, Senior Executives, Share Of Wallet
Posted in Edition 21 | No Comments »
February 16th, 2010
The value of establishing and tracking customer loyalty and engagement is that they provide some effective leading indicators into how your customers are going to behave. Read the rest of this entry »
Tags: Attrition Rate, Customer Attrition, Customer Centricity, Customer Experience Management, Customer Loyalty, Customer Retention, Customer Trust, Edge Of Chaos, Emmett C Murphy, Equity Share, Executive Dashboard, Existing Customers, Key Performance Indicators, Leading Indicators, Lifetime Value, Management Capabilities, Metrics, Rogers Group, Senior Executives, Share Of Wallet
Posted in Edition 20 | No Comments »
