Customer Psycho-Economics In An Economic Crisis

February 15th, 2010

Stress, confusion, uncertainty and even fear—these emotions are surging in the customer because of the economic crisis. Read the rest of this entry »

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Consumer Behavior Revolution

January 19th, 2010

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some…. Read the rest of this entry »

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Consumer Behavior Revolution

November 26th, 2009

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks.

Read the rest of this entry »

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Forget the crisis! Be S.M.A.R.T. !

September 27th, 2009

It is said that you need to be more conservative in the times of a crisis. This means that you need to assess your business strategies, and adapt to the current situation. Read the rest of this entry »

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Customer Experience: More Important Than Ever in Tough Times

September 27th, 2009

If customer experience is a viable differentiation strategy in good times, it is doubly so today. Read the rest of this entry »

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The Impact of Employee Performance on Customer Experience

September 27th, 2009

In times of crisis, several companies need a good knock on the head to come back to the basics and stop the search for the guilty. Read the rest of this entry »

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Customer Experience: More Important Than Ever in Tough Times

September 27th, 2009

If customer experience is a viable differentiation strategy in good times, it is doubly so today. At a time when most firms will naturally gravitate toward a strategy of cutting back, hunkering down and laying off—because that’s what one is expected to do in hard times. Read the rest of this entry »

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Forget the crisis! Be S.M.A.R.T. !

September 27th, 2009

It is said that you need to be more conservative in the times of a crisis. This means that you need to assess your business strategies, and adapt to the current situation. Read the rest of this entry »

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Building Loyalty – 5 Steps to Succeeding in Difficult Times

September 26th, 2009

Consistently deliver a truly awesome customer experience each and every day.. Read the rest of this entry »

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Customer Focus in a Slow Economy

September 26th, 2009

In these tough and challenging times, getting the customer experience right is critical…

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