May 21st, 2010
Matt Heinz, the principle of Heinz marketing guides you through the best practices in creating a loyalty scheme. Read the rest of this entry »
Tags: Best Practices, Business Objectives, Business Outcome, Collect Points, Customer Behavior, Customer Loyalty Program, Friction, Heinz, Incentives Program, Launch, Lifetime Value, Loyalty Incentives, Loyalty Programs, Loyalty Scheme, Marketers, Post Mortem, Principle, Priorities, Stack, Straightforward Concept, Ties
Posted in Edition 23 | No Comments »
September 27th, 2009
Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. Read the rest of this entry »
Tags: Actionable Steps, Anthropologist, Assumptions, Customer Behavior, Customer Satisfaction Surveys, Customer Surveys, Decisions, Emotion, Emotions, Logic, Long Time, Opinion Surveys, Paco Underhill, Paradox, Power Of Observation, Rational Mind, Real Time, Retail Environments, Trackers, Truth
Posted in Edition 17 | 1 Comment »
