May 21st, 2010
It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. Read the rest of this entry »
Tags: Consumer Expectations, Consumers, Customer Loyalty, Decade, Desires, Expectation, Hotel Room, Leaves, Letdown, Marketing Consultancy, Marketplace Success, New York Marketing, Organization, People, President Robert, Promise, Promises, Reason To Believe, Safety And Security, Service Provider
Posted in Edition 23 | No Comments »
March 24th, 2010
According the results from a recent survey completed by Greenfield Online, bad customer service seems to pose a big problem – over $338.5 billion a year. Read the rest of this entry »
Tags: Bad Customer Service, Cable Amp, Common Element, Competitor, Consumers, Countries, Euphoria, Financial Services, Globe, Greenfield Online, Handful, Kpi, Losses, Measuring Customer Satisfaction, Poor Customer Service, Satellite Tv Providers, Satisfaction Rates, Sectors, Telecommunications
Posted in Edition 21 | No Comments »
February 22nd, 2010
According the results from a recent survey completed by Greenfield Online, bad customer service seems to pose a big problem – over $338.5 billion a year. Read the rest of this entry »
Tags: Bad Customer Service, Cable Amp, Common Element, Common Threads, Competitor, Consumers, Countries, Euphoria, Financial Services, Globe, Greenfield Online, Handful, Kpi, Losses, Measuring Customer Satisfaction, Poor Customer Service, Satellite Tv Providers, Satisfaction Rates, Sectors, Telecommunications
Posted in Edition 20 | No Comments »
September 27th, 2009
In any organisation, marketing is one of the most difficult functions, largely because there’s so much to do and so little time…
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Tags: B2b Marketers, Campaign Plan, Chiefs, Consumers, Creative Development, Direct And Indirect Costs, Execution Costs, Impressions, Insertion, Little Time, Marketing Campaigns, Marketing Decisions, Marketplace, Media Channels, Purchase Decisions, Recession, Specifics, Spreadsheet, Tactical Marketing, Wastage
Posted in Edition 16 | 1 Comment »
September 27th, 2009
Against a global background of citizens and businesses being shaken rudely into uncertainty by the economic crisis.
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Tags: Backlash Against, Budgets, Choices, Consumer Trends, Consumers, Desires, Director Of Research, Economic Crisis, Financial Insecurity, Fun Activities, Global Background, Holleran, Lifestyles, Little Luxuries, Mintel, Pace, Purch, Recession, Shoppers, Tho, Uncertainty
Posted in Edition 14 | No Comments »
September 26th, 2009
Against a global background of citizens and businesses being shaken rudely into uncertainty by the economic crisis, Mintel has forecast the five main ways in which consumers are likely to adapt and make the best of 2009.
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Tags: Backlash Against, Budgets, Choices, Consumer Trends, Consumers, Desires, Director Of Research, Economic Crisis, Financial Insecurity, Fun Activities, Global Background, Holleran, Lifestyles, Little Luxuries, Mintel, Pace, Recession, Shoppers, Tho, Uncertainty
Posted in Edition 13 | No Comments »
September 26th, 2009
According to a recent report, outstanding customer service is more important than low prices and quality products. Read the rest of this entry »
Tags: Adele, Bad Experience, Call Center Agents, Call Center Customer Service, Channel Choice, Choice Customers, Consumers, Convenience, Customer Expectations, Customer Experience, Customer Service Centers, Customer Service Professionals, Differentiation, Experience Report, Harris Interactive, Loyal Customers, Negative Experience, Negative Experiences, Outstanding Customer Service, Outstanding Service, Quality Products
Posted in Edition 06 | No Comments »
September 25th, 2009
Reputation Institute recently published their survey “The World’s Best Corporate Reputations 2006”. Top 25 included 8 Scandinavian corporations.
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Tags: Admiration, Aker, Consumers, Corporate Reputation, Corporate Reputations, Danfoss, Danish Corporations, Denmark, Ikea, Lego Toys, Maersk Shipping, Moller Maersk, New Survey, Norway, Norwegian, Novo Nordisk, Reputation Institute, Six Continents, Velux, World Reputation
Posted in Edition 02 | No Comments »
September 25th, 2009
The service, that your customers experience is a key component in your ability to secure customer loyalty. Read the rest of this entry »
Tags: Competitiveness, Consumers, Customer Experience, Customer Loyalty, Customer Satisfaction, Customers Satisfaction, Dissatisfaction, Insight, Lasting Impressions, Mass Communication, Money, Notion, Parameters, Personal Contact, Possibilities, Purchase Decision, Self Service, Spite, Strategic Success Factors, Telephone Service
Posted in Edition 01 | No Comments »
