February 22nd, 2010
According the results from a recent survey completed by Greenfield Online, bad customer service seems to pose a big problem – over $338.5 billion a year. Read the rest of this entry »
Tags: Bad Customer Service, Cable Amp, Common Element, Common Threads, Competitor, Consumers, Countries, Euphoria, Financial Services, Globe, Greenfield Online, Handful, Kpi, Losses, Measuring Customer Satisfaction, Poor Customer Service, Satellite Tv Providers, Satisfaction Rates, Sectors, Telecommunications
Posted in Edition 20 | No Comments »
September 27th, 2009
Do you know how much your customers are helping you survive the downturn?
Read the rest of this entry »
Tags: Abc, Cappuccino Machine, Coffee Shop, Competitor, Credibility, Customer Service, Downturn, Economic Climate, Economic Conditions, First Timer, Gross Revenue, Relationship, Selden, Time Customer, Time Visitor
Posted in Edition 16 | No Comments »
September 26th, 2009
Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. Read the rest of this entry »
Tags: Competitive Products, Competitor, Customer Loyalty, Customer Satisfaction Index, Differentiation, High Customer Satisfaction, Leads, Lt, Mature Markets, Quality Level, Relationship, Simplest Form, Supermarket Chain, Sustainable Competitive Advantage, Switching Costs, Value Proposition, Value Propositions, Wellspring
Posted in Edition 13 | No Comments »
September 26th, 2009
Loyalty is the result of repeated customer satisfaction and normally the indicator for a win-win situation between the company and the customer. But not so fast! Loyalty does not always have the same wellspring as there are different types of loyalty-qualities. Read the rest of this entry »
Tags: Amp, Competitive Products, Competitor, Customer Loyalty, Customer Satisfaction Index, Differentiation, Gt Value, High Customer Satisfaction, Leads, Lt, Mature Markets, Quality Level, Relationship, Simplest Form, Supermarket Chain, Sustainable Competitive Advantage, Switching Costs, Value Proposition, Value Propositions, Wellspring
Posted in Edition 12 | No Comments »
September 26th, 2009
If you’ve ever taken a marketing course, or read marketing literature, you’re probably familiar A.Maslow. Read the rest of this entry »
Tags: 1960s, Abraham Maslow, Advocacy, Competitor, Customer Loyalty, Encounter, Fast Food Restaurant, Human Potential, Loyalty Effect, Marketing Course, Marketing Literature, Maslow S Theory, Maslow Theory, Metaphor, Negative Feelings, Parallels, Service Experience, Supplier Involvement, Tactical Attitude, Tree Rings, Vacuum
Posted in Edition 05 | No Comments »
September 25th, 2009
You probably already do know this, or at least some of this. But then again, I have learned through experience that repetition helps.
Read the rest of this entry »
Tags: Advocates, Competitor, Dissatisfied Customers, Existing Customers, Important Facts, Loyal Customers, Repetition, Six Times, Typical Company, Unhappy Customers
Posted in Edition 03 | No Comments »
