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	<title>Return on Behavior Magazine &#187; Competitive Advantage</title>
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	<link>http://www.returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals who go that extra mile for knowledge</description>
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		<title>Consumer Behavior Revolution</title>
		<link>http://www.returnonbehavior.com/consumer-behavior-revolution-2/</link>
		<comments>http://www.returnonbehavior.com/consumer-behavior-revolution-2/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 02:35:12 +0000</pubDate>
		<dc:creator>Daniela Guido</dc:creator>
				<category><![CDATA[Edition 19]]></category>
		<category><![CDATA[Business To Consumer]]></category>
		<category><![CDATA[Collection Methodology]]></category>
		<category><![CDATA[Communication Channels]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Evangelists]]></category>
		<category><![CDATA[Experience Data]]></category>
		<category><![CDATA[Facebooking]]></category>
		<category><![CDATA[Focus Groups]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Mass Communication]]></category>
		<category><![CDATA[No Doubt]]></category>
		<category><![CDATA[Perceptions]]></category>
		<category><![CDATA[Phone Interviews]]></category>
		<category><![CDATA[Similar Products]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Tempers]]></category>
		<category><![CDATA[Traditional Focus]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1720</guid>
		<description><![CDATA[There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some&#8230;.

Social Media evangelists suggest that, especially business to consumer  companies will realize that there is no better way to gain competitive advantage than [...]]]></description>
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		<title>Consumer Behavior Revolution</title>
		<link>http://www.returnonbehavior.com/consumer-behavior-revolution/</link>
		<comments>http://www.returnonbehavior.com/consumer-behavior-revolution/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:29:51 +0000</pubDate>
		<dc:creator>Daniela Guido</dc:creator>
				<category><![CDATA[Edition 18]]></category>
		<category><![CDATA[Business To Consumer]]></category>
		<category><![CDATA[Collection Methodology]]></category>
		<category><![CDATA[Communication Channels]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Intelligence]]></category>
		<category><![CDATA[Evangelists]]></category>
		<category><![CDATA[Experience Data]]></category>
		<category><![CDATA[Facebooking]]></category>
		<category><![CDATA[Focus Groups]]></category>
		<category><![CDATA[Mainstream Media]]></category>
		<category><![CDATA[Mass Communication]]></category>
		<category><![CDATA[No Doubt]]></category>
		<category><![CDATA[Perceptions]]></category>
		<category><![CDATA[Phone Interviews]]></category>
		<category><![CDATA[Similar Products]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Telefaction]]></category>
		<category><![CDATA[Tempers]]></category>
		<category><![CDATA[Traditional Focus]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=1434</guid>
		<description><![CDATA[There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. 
Social Media evangelists suggest that, especially business to consumer  companies will realize that there is no better way to gain competitive advantage than understanding consumers by following [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Perspectives on corporate branding strategy</title>
		<link>http://www.returnonbehavior.com/perspectives-on-corporate-branding-strategy/</link>
		<comments>http://www.returnonbehavior.com/perspectives-on-corporate-branding-strategy/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:59:05 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Edition 02]]></category>
		<category><![CDATA[Classic Sense]]></category>
		<category><![CDATA[Color Scheme]]></category>
		<category><![CDATA[Company Logo]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Corporate Branding Strategies]]></category>
		<category><![CDATA[Corporate Branding Strategy]]></category>
		<category><![CDATA[Corporate Slogan]]></category>
		<category><![CDATA[Design Style]]></category>
		<category><![CDATA[Facade]]></category>
		<category><![CDATA[Foremost Authorities]]></category>
		<category><![CDATA[Global Business Environment]]></category>
		<category><![CDATA[Management Teams]]></category>
		<category><![CDATA[Personal Attention]]></category>
		<category><![CDATA[Pre Requisites]]></category>
		<category><![CDATA[Product Branding]]></category>
		<category><![CDATA[Product Differentiation]]></category>
		<category><![CDATA[Production Capabilities]]></category>
		<category><![CDATA[Senior Management]]></category>
		<category><![CDATA[Shareholders]]></category>
		<category><![CDATA[Stakeholder Relations]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=214</guid>
		<description><![CDATA[Martin Roll, one of the worlds foremost authorities on branding, provides his view on corporate branding strategy in this comprehensive article.


The competition in the global business environment is tough and achieving a unique position and competitive advantage becomes more and more difficult and expensive. The high level of investment necessary to maintain production capabilities and [...]]]></description>
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		<item>
		<title>Service and marketing facts you cannot ignore</title>
		<link>http://www.returnonbehavior.com/service-and-marketing-facts-you-cannot-ignore/</link>
		<comments>http://www.returnonbehavior.com/service-and-marketing-facts-you-cannot-ignore/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:02:52 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Edition 01]]></category>
		<category><![CDATA[American Banks]]></category>
		<category><![CDATA[Competitive Advantage]]></category>
		<category><![CDATA[Contact Center]]></category>
		<category><![CDATA[Customer Defection]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Projects]]></category>
		<category><![CDATA[Customer Retention]]></category>
		<category><![CDATA[Customer Service Conferences]]></category>
		<category><![CDATA[Customer Service Strategy]]></category>
		<category><![CDATA[Defection Rate]]></category>
		<category><![CDATA[Good Customer Service]]></category>
		<category><![CDATA[Inbound Service]]></category>
		<category><![CDATA[Management Consultants]]></category>
		<category><![CDATA[Manager Marketing]]></category>
		<category><![CDATA[Marketing Management]]></category>
		<category><![CDATA[Marketing Manager]]></category>
		<category><![CDATA[Mckinsey]]></category>
		<category><![CDATA[Retail Bank]]></category>
		<category><![CDATA[S Sales]]></category>

		<guid isPermaLink="false">http://returnonbehaviormagazine.com.previewdns.com/?p=146</guid>
		<description><![CDATA[This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore.

Whenever you attend marketing, management or customer service conferences, or speak to management consultants, for that matter, you are bound to hear whole bunch of quotes and &#8220;buzz-sentences&#8221; again and again.
For your benefit, TeleFaction brings [...]]]></description>
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