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The latest edition of www.ReturnOnBehavior.com is now out: http://bit.ly/RoB_Jan - a must read for all marketing professionals! 2010/01/20
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Consumer Behavior Revolution

January 19th, 2010

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some…. Read the rest of this entry »

Tags: Business To Consumer, Collection Methodology, Communication Channels, Competitive Advantage, Consumer Behavior, Customer Experience, Customer Intelligence, Evangelists, Experience Data, Facebooking, Focus Groups, Mainstream Media, Mass Communication, No Doubt, Perceptions, Phone Interviews, Similar Products, Social Networks, Tempers, Traditional Focus
Posted in Edition 19 | 1 Comment »

Consumer Behavior Revolution

November 26th, 2009

There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks.

Read the rest of this entry »

Tags: Business To Consumer, Collection Methodology, Communication Channels, Competitive Advantage, Consumer Behavior, Customer Experience, Customer Intelligence, Evangelists, Experience Data, Facebooking, Focus Groups, Mainstream Media, Mass Communication, No Doubt, Perceptions, Phone Interviews, Similar Products, Social Networks, Telefaction, Tempers, Traditional Focus
Posted in Edition 18 | 2 Comments »

Perspectives on corporate branding strategy

September 25th, 2009

Martin Roll, one of the worlds foremost authorities on branding, provides his view on corporate branding strategy in this comprehensive article.

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Tags: Classic Sense, Color Scheme, Company Logo, Competitive Advantage, Corporate Branding Strategies, Corporate Branding Strategy, Corporate Slogan, Design Style, Facade, Foremost Authorities, Global Business Environment, Management Teams, Personal Attention, Pre Requisites, Product Branding, Product Differentiation, Production Capabilities, Senior Management, Shareholders, Stakeholder Relations
Posted in Edition 02 | No Comments »

Service and marketing facts you cannot ignore

September 25th, 2009

This article provides you with hardcore facts, that any contact center manager, marketing manager, call center manager and CEO cannot ignore.

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Tags: American Banks, Competitive Advantage, Contact Center, Customer Defection, Customer Experience, Customer Experiences, Customer Projects, Customer Retention, Customer Service Conferences, Customer Service Strategy, Defection Rate, Good Customer Service, Inbound Service, Management Consultants, Manager Marketing, Marketing Management, Marketing Manager, Mckinsey, Retail Bank, S Sales
Posted in Edition 01 | No Comments »

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