When the economy slides, most companies try to cut back on what they see as a cost centre: marketing, branding, and advertising. Read the rest of this entry »
Six steps to keep the brand alive when the economy slides
September 27th, 2009Tags: Ambivalence, Awareness Project, Brand Awareness, Branding And Advertising, C Ampaigns, Catch 22, Company Deals, Conscious Decision, Conscious Effort, Economic Downturn, Economic Uncertainty, Internal Projects, Marketing Tool, Mo St, Productivity, Quot, Ramifications, Rebranding, Six Steps, Slides, Unstable Economy
Posted in Edition 14 | No Comments »
Six steps to keep the brand alive when the economy slides
September 26th, 2009When the economy slides, most companies try to cut back on what they see as a cost centre: marketing, branding, and advertising. But there’s a clear-cut way to win against the odds… Read the rest of this entry »
Tags: Ambivalence, Awareness Project, Brand Awareness, Branding And Advertising, C Ampaigns, Catch 22, Company Deals, Condi, Conscious Decision, Conscious Effort, Economic Downturn, Economic Uncertainty, Internal Projects, Marketing Tool, Mo St, Productivity, Ramifications, Rebranding, Six Steps, Slides, Unstable Economy
Posted in Edition 13 | No Comments »