September 26th, 2009
The U.S. economy is in a recession and that as marketers, we need to work within that reality. Here are some tips for what you should do.
Read the rest of this entry »
Tags: Act, Budgets, Business Case, Business Investment, Ceo, Creative, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Schema, Software Companies, Sound Business, Target Markets, Technology
Posted in Edition 09 | No Comments »
September 26th, 2009
Are we in a recession? Maybe, maybe not. However, let’s assume that at least the U.S. economy will be in a recession and that as marketers, we need to work within that reality. Read the rest of this entry »
Tags: Act, Budgets, Business Case, Business Investment, Ceo, Decisions, Downturn, Economy, Justification, Market Share, Marketers, Marketing, People, Recession, Roi, Sound Business, Target Markets, Technology
Posted in Edition 08 | No Comments »
September 25th, 2009
In spite of the obvious short and long term benefits, the concept of CLV – Customer Lifetime Value – is hardly ever used outside certain industries with high acquisition costs.
Read the rest of this entry »
Tags: Acquisition Costs, Business Case, Conviction, Customer Lifetime Value, Customer Strategy, Decades, Defection, Direct Marketing Companies, Economic Concept, Existing Customers, Investment Decisions, Loyalty Expert, Loyalty Management, Ltv, Mail Order Business, Market Investment, Marketing Efforts, Net Marketing, Nominator, Spite
Posted in Edition 03 | No Comments »
