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	<title>Return on Behavior Magazine &#187; Best Seller Lists</title>
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		<title>Dispelling Customer Loyalty Myths</title>
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		<pubDate>Sun, 27 Sep 2009 20:07:34 +0000</pubDate>
		<dc:creator>Cindy Solomon</dc:creator>
				<category><![CDATA[Edition 17]]></category>
		<category><![CDATA[80s]]></category>
		<category><![CDATA[Best Seller Lists]]></category>
		<category><![CDATA[Bonds]]></category>
		<category><![CDATA[Creating Customer Loyalty]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customized Products]]></category>
		<category><![CDATA[Exceed]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Insurmountable Task]]></category>
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		<category><![CDATA[Loyalty Effect]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Myth 2]]></category>
		<category><![CDATA[Myth 3]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Nee]]></category>
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		<description><![CDATA[If one were to read the thousands of books written  about creating customer loyalty, that would be an insurmountable task.


Each week the business best seller lists include books telling us that we  must &#8220;exceed customer expectations,&#8221; create &#8220;mass customized products&#8221; and  so on. Fact is, it really isn&#8217;t that hard. Much of [...]]]></description>
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		<title>Dispelling Customer Loyalty Myths</title>
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		<comments>http://www.returnonbehavior.com/dispelling-customer-loyalty-myths/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 19:46:21 +0000</pubDate>
		<dc:creator>Cindy Solomon</dc:creator>
				<category><![CDATA[Edition 16]]></category>
		<category><![CDATA[80s]]></category>
		<category><![CDATA[Best Seller Lists]]></category>
		<category><![CDATA[Bonds]]></category>
		<category><![CDATA[Creating Customer Loyalty]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customized Products]]></category>
		<category><![CDATA[Exceed]]></category>
		<category><![CDATA[Expectation]]></category>
		<category><![CDATA[Insurmountable Task]]></category>
		<category><![CDATA[Loyal Customers]]></category>
		<category><![CDATA[Loyalty Effect]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[Myth 2]]></category>
		<category><![CDATA[Myth 3]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Providing Customer Service]]></category>
		<category><![CDATA[Simple Satisfaction]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Truth]]></category>

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		<description><![CDATA[If one were to read the thousands of books written  about creating customer loyalty, that would be an insurmountable task. If one were to read the thousands of books written about creating customer loyalty and providing customer service over the past few years, you might begin to believe that it was an insurmountable task. [...]]]></description>
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