Apostles and Terrorists – Understanding Customer Loyalty

February 15th, 2010

We love this model – created by Harvard Business School professor James Heskett and developed by the likes of Xerox and Intuit. Read the rest of this entry »

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Apostles and Terrorists – Understanding Customer Loyalty

January 19th, 2010
We love this model – created by Harvard Business School professor James Heskett and developed by the likes of Jones, Sasser, Xerox and Intuit. Read the rest of this entry »
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