Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. Read the rest of this entry »
Your customers are irrational. You may think you already knew that, but — as recent research suggests — it’s true. In fact, we’re all irrational. Read the rest of this entry »
Tags: Actionable Steps, Anthropologist, Assumptions, Customer Behavior, Customer Satisfaction Surveys, Customer Surveys, Decisions, Emotion, Emotions, Logic, Long Time, Opinion Surveys, Paco Underhill, Paradox, Power Of Observation, Rational Mind, Real Time, Retail Environments, Trackers, Truth
Posted in Edition 17 | 1 Comment »
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