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	<title>Return on Behavior Magazine</title>
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	<link>http://www.returnonbehavior.com</link>
	<description>Home for marketing and customer service professionals who go that extra mile for knowledge</description>
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		<title>Customer Experience is all about EXTREMES</title>
		<link>http://www.returnonbehavior.com/customer-experience-is-all-about-extremes/</link>
		<comments>http://www.returnonbehavior.com/customer-experience-is-all-about-extremes/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 09:24:16 +0000</pubDate>
		<dc:creator>Peter Niemeyer</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Aler]]></category>
		<category><![CDATA[Bad Experience]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Capability]]></category>
		<category><![CDATA[Crm System]]></category>
		<category><![CDATA[Customer Company]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Profiles]]></category>
		<category><![CDATA[Customer Relationship]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Service Section]]></category>
		<category><![CDATA[Extremes]]></category>
		<category><![CDATA[Feedback Loops]]></category>
		<category><![CDATA[Greenwich Ct]]></category>
		<category><![CDATA[Jai Press]]></category>
		<category><![CDATA[Knowledge Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Operational Level]]></category>
		<category><![CDATA[Optimal Customer]]></category>
		<category><![CDATA[Responsible Employee]]></category>
		<category><![CDATA[Service Encounter]]></category>
		<category><![CDATA[Service Marketing]]></category>
		<category><![CDATA[Significant Impact]]></category>
		<category><![CDATA[Staff Knowledge]]></category>
		<category><![CDATA[System Integration]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2259</guid>
		<description><![CDATA[When you pick a yearly report of a company operating in a saturated market, make a test and skim the pages forward to the marketing or customer service section. Often you will find figures such as “our customer satisfaction is in average 4,54 on a 5-scale, where 5 is the best…”.
As a manager you could [...]]]></description>
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		<item>
		<title>The one measure of customer satisfaction on the Web</title>
		<link>http://www.returnonbehavior.com/the-one-measure-of-customer-satisfaction-on-the-web/</link>
		<comments>http://www.returnonbehavior.com/the-one-measure-of-customer-satisfaction-on-the-web/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:54:37 +0000</pubDate>
		<dc:creator>Gerry McGovern</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Back Button]]></category>
		<category><![CDATA[Challenges]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Dictator]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Essence]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Journey]]></category>
		<category><![CDATA[Management Principles]]></category>
		<category><![CDATA[Shoes On The Web]]></category>
		<category><![CDATA[Stranger]]></category>
		<category><![CDATA[Task Completion]]></category>
		<category><![CDATA[Task Management]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Management]]></category>
		<category><![CDATA[Web Task]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2250</guid>
		<description><![CDATA[Task completion has by far the biggest impact on customer satisfaction on the Web. Everything else is just noise. Being customer centric on the Web is all about helping your customers complete top tasks quickly and easily. The customer is a stranger who has a ‘long neck’ of top tasks that are really important to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Focusing on your target customer</title>
		<link>http://www.returnonbehavior.com/focusing-on-your-target-customer/</link>
		<comments>http://www.returnonbehavior.com/focusing-on-your-target-customer/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:49:11 +0000</pubDate>
		<dc:creator>Jay Gronlund</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Acculturation]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Business Writer]]></category>
		<category><![CDATA[Competitive World]]></category>
		<category><![CDATA[Customer Marketing]]></category>
		<category><![CDATA[Definition Of Marketing]]></category>
		<category><![CDATA[Dynamic Segments]]></category>
		<category><![CDATA[Essential Criteria]]></category>
		<category><![CDATA[Hispanic Consumer]]></category>
		<category><![CDATA[Innovative Marketing]]></category>
		<category><![CDATA[Intense Competition]]></category>
		<category><![CDATA[Marketing Initiatives]]></category>
		<category><![CDATA[Natural Tendency]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[Product Enhancement]]></category>
		<category><![CDATA[Target Customer]]></category>
		<category><![CDATA[Target Customers]]></category>
		<category><![CDATA[Traditional Advertising]]></category>
		<category><![CDATA[Usage Habits]]></category>
		<category><![CDATA[Worthwhile Endeavor]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2243</guid>
		<description><![CDATA[In today’s highly competitive world, there is a natural tendency to focus on the product or service, to somehow update it or improve it so you can stay one step ahead of your competition.  This is a worthwhile endeavor, but often it can become a distraction to what should be the real focal point [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 minutes on the value of customer service</title>
		<link>http://www.returnonbehavior.com/5-minutes-on-the-value-of-customer-experience/</link>
		<comments>http://www.returnonbehavior.com/5-minutes-on-the-value-of-customer-experience/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:38:33 +0000</pubDate>
		<dc:creator>Lee Martin</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Amp]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Climate]]></category>
		<category><![CDATA[Comm]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Retention Strategy]]></category>
		<category><![CDATA[Doing Business]]></category>
		<category><![CDATA[Exact Specifications]]></category>
		<category><![CDATA[Excellent Customer Service]]></category>
		<category><![CDATA[Exceptional Customer Service]]></category>
		<category><![CDATA[Good Customer Service]]></category>
		<category><![CDATA[Hr Consultancy]]></category>
		<category><![CDATA[Indifference]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Job Requirements]]></category>
		<category><![CDATA[Lifeblood]]></category>
		<category><![CDATA[Managing Director]]></category>
		<category><![CDATA[Monopoly]]></category>
		<category><![CDATA[Providing Excellent Customer Service]]></category>
		<category><![CDATA[Second To None]]></category>
		<category><![CDATA[Toojays]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2234</guid>
		<description><![CDATA[Lee Martin, the Managing Director of Toojays Training &#38; HR Consultancy looks at how valuable customer service is, and what steps you can take to change.
Good customer service is the lifeblood of any business. However, in a competitive climate where costs and services are very similar, it is imperative to realise that every aspect of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 steps to Improve Customer Service Right Now</title>
		<link>http://www.returnonbehavior.com/6-steps-to-improve-customer-service-right-now/</link>
		<comments>http://www.returnonbehavior.com/6-steps-to-improve-customer-service-right-now/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 12:15:59 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Building Trust]]></category>
		<category><![CDATA[Customer Service Seminars]]></category>
		<category><![CDATA[Discover]]></category>
		<category><![CDATA[Great Customer Service]]></category>
		<category><![CDATA[Harder Time]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[Paying Attention]]></category>
		<category><![CDATA[Pertinent Questions]]></category>
		<category><![CDATA[Relationship]]></category>
		<category><![CDATA[Reminder]]></category>
		<category><![CDATA[Reminders]]></category>
		<category><![CDATA[Road Map]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2222</guid>
		<description><![CDATA[We get a lot of advice about how to deliver great customer service. Many of the tips are reminders of what we already know (but we occasionally forget). And these are useful. But sometimes, we need more than a reminder. Sometimes it’s helpful to have a system or, at least, some steps to follow.
Here is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Align Customer Experiences With Expectations by Using 6 Proven Strategies</title>
		<link>http://www.returnonbehavior.com/align-customer-experiences-with-customer-expectations-by-using-six-proven-strategies-2/</link>
		<comments>http://www.returnonbehavior.com/align-customer-experiences-with-customer-expectations-by-using-six-proven-strategies-2/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 11:52:51 +0000</pubDate>
		<dc:creator>Diane Berenbaum</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Abduction]]></category>
		<category><![CDATA[Abort]]></category>
		<category><![CDATA[Abundance]]></category>
		<category><![CDATA[Acquaintance]]></category>
		<category><![CDATA[Affiance]]></category>
		<category><![CDATA[Aggregation]]></category>
		<category><![CDATA[Alignment]]></category>
		<category><![CDATA[Alternation]]></category>
		<category><![CDATA[Animal Interactions]]></category>
		<category><![CDATA[Apperception]]></category>
		<category><![CDATA[Believability]]></category>
		<category><![CDATA[Chump]]></category>
		<category><![CDATA[Customer Expectations]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Gaps]]></category>
		<category><![CDATA[Lippincott Mercer]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Organization Research]]></category>
		<category><![CDATA[Poor Advice]]></category>
		<category><![CDATA[Touchpoint]]></category>
		<category><![CDATA[Touchpoints]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2210</guid>
		<description><![CDATA[Are You Carrying on Your Cast Promise? Six Strategies to Adjust your Chump Experiences Expectations.
A well-designed chump acquaintance agency adjustment every point of chump contact, every “touchpoint,” with the cast promise. Many companies acclaim the character of their brand, but abort to consistently bear on their promise. Expectations are again abject and the cast erodes [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring customer experience</title>
		<link>http://www.returnonbehavior.com/measuring-customer-experience/</link>
		<comments>http://www.returnonbehavior.com/measuring-customer-experience/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 11:15:08 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Customer Base]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Journeys]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Satisfaction]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/measuring-customer-experience/</guid>
		<description><![CDATA[Fredrik Abildtrup, the CEO of TeleFaction discusses how you can measure the customer experience effectively to produce true levels of satisfaction.
By measuring the customer experience, it can help you increase new business, implement better customer journeys, impact your cross sales techniques and reduce churn throughout your customer base.

Presentation:
Measuring the Customer Experience
View more presentations from Fredrik [...]]]></description>
		<wfw:commentRss>http://www.returnonbehavior.com/measuring-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Customer Service: It’s Not As Good As You Think</title>
		<link>http://www.returnonbehavior.com/your-customer-service-it%e2%80%99s-not-as-good-as-you-think-2/</link>
		<comments>http://www.returnonbehavior.com/your-customer-service-it%e2%80%99s-not-as-good-as-you-think-2/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 11:12:51 +0000</pubDate>
		<dc:creator>Eric Tompkins</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Accurate Data]]></category>
		<category><![CDATA[Amp Company]]></category>
		<category><![CDATA[Attitudes]]></category>
		<category><![CDATA[Bain]]></category>
		<category><![CDATA[Business Owner]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Customer Evaluation]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Satisfaction Survey]]></category>
		<category><![CDATA[Excellent Customer Service]]></category>
		<category><![CDATA[Great Customer Service]]></category>
		<category><![CDATA[High Quality]]></category>
		<category><![CDATA[Highest Quality]]></category>
		<category><![CDATA[Honest Numbers]]></category>
		<category><![CDATA[Maritz]]></category>
		<category><![CDATA[Negative Experience]]></category>
		<category><![CDATA[Occasional Customer]]></category>
		<category><![CDATA[Quality Customer Service]]></category>
		<category><![CDATA[Quality Of Service]]></category>
		<category><![CDATA[Research Methods]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2202</guid>
		<description><![CDATA[Ask any business owner if he/she provides excellent customer service and they will undoubtedly answer in the affirmative.  Are your customers satisfied?
Again a business owner will answer yes.  But the follow-up question often challenges those very same business owners:  How do you know?  There may be the occasional Customer Satisfaction Survey that indicates “satisfied” or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gravity of Customer Experience Enhancement</title>
		<link>http://www.returnonbehavior.com/the-gravity-of-customer-experience-enhancement-2/</link>
		<comments>http://www.returnonbehavior.com/the-gravity-of-customer-experience-enhancement-2/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 11:09:24 +0000</pubDate>
		<dc:creator>Joseph Michelli</dc:creator>
				<category><![CDATA[Edition 24]]></category>
		<category><![CDATA[Administrative Service]]></category>
		<category><![CDATA[Amazing Journey]]></category>
		<category><![CDATA[Customer Experiences]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[First Job]]></category>
		<category><![CDATA[Health Facility]]></category>
		<category><![CDATA[Health Systems]]></category>
		<category><![CDATA[Healthcare Environments]]></category>
		<category><![CDATA[Healthcare Industry]]></category>
		<category><![CDATA[Healthcare Sectors]]></category>
		<category><![CDATA[Healthcare Settings]]></category>
		<category><![CDATA[Healthcare System]]></category>
		<category><![CDATA[Improved Customer Service]]></category>
		<category><![CDATA[John Goodman]]></category>
		<category><![CDATA[Medical Encounter]]></category>
		<category><![CDATA[Organizational Consultant]]></category>
		<category><![CDATA[Patient Experience]]></category>
		<category><![CDATA[Quality Healthcare]]></category>
		<category><![CDATA[Traditional Customer]]></category>
		<category><![CDATA[Traditional Sense]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2197</guid>
		<description><![CDATA[Speaker and organizational consultant Joesph Michelli shares with us how important customer loyalty is to a business.
My first job in organizational development was in healthcare. More than two decades later (I can’t possibly be that old), I appear to have come full-circle as I do a great deal of consulting and training on elevating the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring customer experience</title>
		<link>http://www.returnonbehavior.com/how-to-measure-the-customer-experience/</link>
		<comments>http://www.returnonbehavior.com/how-to-measure-the-customer-experience/#comments</comments>
		<pubDate>Wed, 26 May 2010 12:02:11 +0000</pubDate>
		<dc:creator>TeleFaction A/S</dc:creator>
				<category><![CDATA[Edition 23]]></category>
		<category><![CDATA[Bottom Line]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Corporate Message]]></category>
		<category><![CDATA[Customer Base]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Experience Management]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Customer Service Strategy]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Danish Company]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[Efficiency]]></category>
		<category><![CDATA[Employee Engagement]]></category>
		<category><![CDATA[Journeys]]></category>
		<category><![CDATA[Measurements]]></category>
		<category><![CDATA[New Business]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Profitability]]></category>
		<category><![CDATA[Satisfaction]]></category>
		<category><![CDATA[Team Of Experts]]></category>

		<guid isPermaLink="false">http://www.returnonbehavior.com/?p=2166</guid>
		<description><![CDATA[The CEO of TeleFaction discusses how you can measure the customer experience effectively to produce true levels of satisfaction.
By measuring the customer experience, it can help you increase new business, implement better customer journeys, impact your cross sales techniques and reduce churn throughout your customer base.

Presentation:
Measuring the Customer Experience
View more presentations from Fredrik Abildtrup.

To find [...]]]></description>
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