Prerequisites for cross and up-sales
In many companies contact center employees are very often its customer’s primary touch point, and thus the most important vehicle in serving the customers. Read this »
Personality Traits of B2B Decision Makers
When we want to get inside our prospective and current customers’ heads, we can be on the lookout for five traits that help build context.
Apostles and Terrorists – Understanding Customer Loyalty
Listen, learn, and avoid consumer boycotts
Consumers are becoming increasingly proactive in the way they deal with companies following a poor customer experience, according to the ‘Customer Experience Impact Survey’. Read this »
Four keys to building loyalty in the hospitality industry
With customers focusing on location and cost in their hotel choice stays, and since a hotel property’s location is fixed, building guest loyalty is crucial – but how can it be achieved? Read this »
Consumer Behavior Revolution
There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks. That is, according to some…. Read this »
The Expanding Universe of Customer Service
The way in which we care for customers is expanding fast. Welcome to the exciting world of social media.. A growing trend in the Twitter universe is customer service support. Read this »
Top 10 marketing trends for 2010
Looking ahead to 2010, marketers will face continuing hard times with an increasing consumer focus on personal choice in terms of marketing media. Read this »