Consumer Behavior Revolution
There is a rumor circulating that market research as we know it will be on life support by 2012 due to the increase of users on social networks.
The Expanding Universe of Customer Service
The way in which we care for customers is expanding fast. Welcome to the exciting world of social media..
Top ten marketing media trends for 2010
Looking ahead to 2010, marketers will face continuing hard times with an increasing consumer focus on personal choice in terms of marketing media. Read this »
Management Imperative #1: Invest In Culture As A Corporate Asset
Why do companies create capital expenditure approval processes and develop strict cash management procedures? Read this »
Ten Tips For Impeccable Customer Service
If you want to be able to stand out from the crowd and offer truly great customer service instead of just empty promises, here are ten great tips that will help.
Give your customer a wink
WoM marketing worth US$3bn by 2013
Spending on word-of-mouth (WoM) marketing rose by 14.2% to US$1.54 billion in 2008, despite the worst economic recession in 70 years.
Navigating the Changing Winds – 6 Master Strategies to Building Customer Loyalty
Spending time getting to know your customers will help you reap long term benefits in profitability.. Read this »